Post tagged "Youtube"
14% of YouTube and 12% of Facebook Users Have Purchased Products Recommended on the Site; ACSI Reports Low Customer Satisfaction Scores
For the first time, the 2010 American Customer Satisfaction Index (ACSI) E-Business Report, produced in partnership with ForeSee Results and based on interviews with 70,000 customers, has included scores for social media sites. Among the findings in the report:
- The aggregate score for social media sites was 70 on the ACSI’s 100-point scale of customer satisfaction, just above airlines, but below insurance companies.
- Facebook scored 64 on the ACSI’s 100-point scale, which puts Facebook in the bottom 5% of all measured private sector companies. MySpace scored even lower, with a 63 point rating.
- Wikipedia (77) and YouTube (73) were the top-scoring social media sites.
Humor Helps Cisco's Social Media Marketing
Cisco likes to have fun when it engages in social media marketing and the effort is paying off. That’s clear from a long interview with Doug Webster, director of strategic communications in Cisco’s worldwide service provider marketing division, that appeared on the Econsultancy website this week.
For example, about two years ago, Webster’s team was asked to develop a cult following for Cisco products, which is difficult, because most people don’t even see the products that are in the background …more…
U.S. Teens Spend 96 Minutes a Day on Social Networks
Online fashion game developer roiworld surveyed 600 U.S. teens (age 13 – 17) in April 2010 and found that U.S. teens spend 2 hours a day online. 80% of that time is spent on a social network. Facebook remains the most popular social network among teens: 78% have created a profile and 69% are active users. YouTube ranks second, with 64% of teens claiming to have an active account, followed by MySpace (41%) and Twitter (20%).
Still, the social networking habits of U.S. teens may be changing. 19% or teens with a Facebook account have either abandoned it or are using it less. Of those that had decreased their usage of Facebook, the 49% had done so in the last month or in the last 2-3 months. …more…
Coke's Twitter Campaign Sees 86m Views in 24 Hours
CocaCola’s digital marketing chief saw “phenomenal” results from the company’s first use of paid advertising on Twitter, as reported by Yahoo’s Financial Times. CocaCola is the second brand to sponsor a “trending topic” (Disney’s Pixar was the first), using Twitters “promoted tweets” to tap into online discussions about the World Cup this week. The brand saw 86 million views of the ads in 24 hours, and an engagement rate of 6%, which is very successful compared to the 0.02% of people who click on a regular online advertisement. …more…
Social Media Research Shows Gap Between Technology Professionals and Technology Marketers Preferences and Usage
UBM TechWeb released a social media research study on May 26, 2010, that details how technology professionals and technology marketers are using social networking sites such as LinkedIn, Facebook, YouTube, Twitter, and blogs. Entitled “Social Media at Work,” it is the first study of its kind to examine both the usage and preferences of technology decision makers and the activities technology marketers employ to reach them.
The study examined the social media consumption habits of 630 technology professional respondents and 350 technology marketing respondents, reveals a gap between social media usage and marketing – “While many technology marketers have established a presence on Facebook and Twitter, many are not taking full advantage of the sites that technology professionals frequent and value most, such as LinkedIn and blogs,” said Brandon Friesen, VP and online strategist at UBM TechWeb. …more…
StumbleUpon Generates 40% of Traffic From Social Media Sites in North America--More than Facebook
According to StatCounter’s GlobalStats research arm, Facebook generates 48% of all worldwide traffic from social media sites, followed by StumbleUpon (25%) and Twitter (10%). Facebook passed StumbleUpon in July 2009. Its share peaked in December of 2009 at 74%. In North America, however, StumbleUpon recaptured the lead in share of social media traffic with 40%, while Facebook dropped to 32% in March 2010.
Source: StatCounter Global Stats – Social Media Market Share
Social Counting: The Census Bureau Reaches Out With Social Media
It’s a big job to try to count some 300 million people one by one, so the U.S. Census Bureau is turning to social media. It has built a presence on Facebook, Twitter, MySpace, YouTube, and Flickr.
The Bureua’s YouTube videos include a clip about the Census’s Road Tour that had 1,637 views as of this week; several “Real Life Stories” videos that try to make the Bureau’s work personal (One called “Dave and Breanne” had 1,117 views); and “Trusted Voices” testimonials from community leaders like Jacqueline Johnson Pata, executive director of the National Congress of American …more…
Morton's The Steakhouse Serves up Lots of Social Media
Morton’s The Steakhouse uses Twitter, Facebook and YouTube to spread the word about the restaurant chain and its events and to keep communicating and conversing with its customers. In a wide-ranging interview that appeared in Chain Leader, Roger Drake, the restaurant chain’s senior vice president of marketing and communications, talked about some of its social media efforts. …more…
40% of U.S. College Students Are "Friends" With a Brand
According to a new “University of Media” study conducted by Mindshare’s Business Planning group in partnership with Alloy Media + Marketing and Brainjuicer, the average U.S. college kid’s social sphere encompasses 87 email contacts, 146 cell phone contacts and 438 friends on social networks. The study followed 144 students between the ages of 18 and 24, interviewing them via hourly text messages over a two-day period about their current location, media they are interacting with at that moment, and any advertising in sight. The study found that college men have more email and cell phone contacts, while college women have a much greater number of social network friends. Four out of every 10 college students report having “friended” a brand on a social network — compared to 19% of adults.
68% of Companies Spend Less Than $5000/Yr on Social Media Marketing
Econsultancy’s 59-page The Value of Social Media Report, produced by in association with Online Marketing Summit, is based on an online survey of more than 400 client-side marketers and agency respondents, which took place in December 2009 and January 2010. Findings include:- Facebook is the Web property mostly commonly used in social media, with 85% of companies using this site as part of their marketing strategy. This is followed by Twitter (77%), LinkedIn (58%) and YouTube (49%).
- Almost two-thirds of respondents (61%) say their organizations are “poor” (34%) or “very poor” (27%) at measuring ROI.
- Almost two-thirds of companies (61%) say that they “have experimented with social media, but not done that much.”
- A third of companies (32%) do not spend anything on social media marketing and a further 36% spend under $5,000 a year.
- A third of respondents (32%) are getting less than 1x the return on investment from social media.
