Post tagged "women"
How Women Engage With Brands on Social Games
A study from Q Interactive and Social Media World Forum of more than 2,000 women in November of 2009 found them actively engaging with brands while social media gaming.
- 97% of women prefer to earn virtual currency through either winning more or accepting a branded offer – versus paying for it with “real” money
- Only one in ten women have actually used “real” money to purchase virtual currency; of that, 85% have spent under $100 in their gaming and aping activities – ever
- Of women who have signed up for branded offers to get more virtual currency, 67% found the offer useful
- 3% of those women chose the branded offers based on “content”; 17% went for offers with free products or services
One-third of Americans Update Status at Least Weekly
The latest Forrester Research Social Technographics report shows that one in every three online Americans is a “Conversationalist,” someone who updates their status on a social networking site such as Facebook or posts updates on Twitter at least once weekly. Conversationalists are younger than the average adult consumer — 56% female, with household incomes slightly above average and more likely than other social classifications to hold a college degree.
Only about 17% of U.S. adults don’t participate in online social media, and 59% of online consumers participate in social networks about once monthly.
Social networks drive brand participation among women
According to a new edition of the SheSpeaks “Annual Social Media Study,” social networking profile penetration climbed from 58% of Internet users in 2008 to 86% in 2009. 80% of female Internet users said they …more…
Women age 25 to 54 more prone to 'Cyberdisinhibition'
Exhibiting what is now known as “cyberdisinhibition,” Web users are more likely to feel able to meet new people or be empowered to do something they wanted to. New research …more…
Women dominate the more social social networks
Research by Royal Pingdom confirms the trend. It shows that most of the networks that could be considered to be ’social’ in the real sense of the word – Facebook, …more…
Women more active on social networks; Facebook dominates
Q Interactive and ad:tech Chicago surveyed 1000 women and found that 54% of the women visit social networking sites at least once daily, and 75% of those women admit they are more …more…
What women want from social sites
Women who are core social network users were surveyed in “The Power of Social Networking For Women Research Study” from female-oriented social networking site ShesConnected. Respondents were heavy users of …more…
Social Media reaches “empowered women”
42% surveyed reported visiting social media sites like Facebook or LinkedIn, according to a new Forrester report. Story on MediaPost.
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