Post tagged "viral marketing"
Update: Whopper Sacrifice Responds to Facebook Disabling its Campaign
After Facebook partially disabled the Whopper Sacrifice campaign, citing violations of its privacy policy (Facebook has a policy not to publish a de-friending) bloggers such as Michael Arrington (“Facebook Blows A Whopper of An Opportunity“) agreed that Facebook overreacted and, indeed, was giving the campaign even more publicity.
Burger King and their agency Crispin Porter responded brilliantly to a controversial situation: staying in character, they found a way to create even more buzz. Showing that they have a better sense of humor than Facebook management, they have updated the Whopper Sacrifice web site with a message …more…
Review: BK's Whopper Sacrifice Facebook Application Generates Heat
While many marketers are still at the “let’s build a fan page” stage of Facebook marketing, some are starting to go a step farther and experiment with application-driven engagement. Burger King, working with agency Crispin Porter, has launched a campaign that has been generating a ton of coverage and building buzz over the last few days.
Here’s how “Whopper Sacrifice” works: …more…
