Social Media at Work

37% of 5 to 7 Year Old UK Internet Users Visited Facebook in October 2009

Ofcom, the British communications regulator, has released their annual Children’s Media Literacy Audit, which  provides an overview of media literacy among children and young people and their parents and carers.  The March 2010 report found that a quarter of U.K. children aged 8-12 who use the internet at home say they have a profile on Facebook, Bebo or MySpace, in spite of the fact that these sites have a minimum user age of 13.  The report also includes internet audience data which showed that amongst 5-7 year old home internet users, 37% visited Facebook in October 2009 (but did not necessarily have a profile).

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Global Time Spent on Social Media Sites up 82% Year over Year

According to The Nielsen Company, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites.

Globally, social networks and blogs are the most popular online category when ranked by average time spent in December, followed by online games and instant messaging. With 206.9 million unique visitors, Facebook was the No. 1 global social networking destination in December 2009.   …more…

39% of Facebook Users Have Donated to Haiti; 13% via SMS

Facebook and The Nielsen Company jointly conducted a survey, fielded January 20 and 21  amongst 50,641 Facebook users ages 13 and older in the U.S., U.K. and Australia, and found that 39% of Facebook users in the U.S., U.K. and Australia have already donated money or goods to the relief efforts following the January 12 earthquake in Haiti – 13% through SMS text-messaging.  An additional 21% of users have not yet given to the cause, but plan to do so.  This means that, overall, 60% of Facebook users in these markets have donated or plan to donate goods or money. …more…