Post tagged "Twitter"
4% of Tweets Include Product Recommendations or Complaints
Semantic search company TextWise used their Semantic Signatures technology to analyze the content of Twitter messages. They used the streaming API to download a sampling of 8.9 million tweets posted by 2.6 million unique users.
They found that 2.7 million of these tweets, or 31%, were replies to a tweet posted by another user, half a million (6%) were retweets, and almost 2 million (22%) of the messages contained a URL.
Average Social Network User is 37 Years Old
Royal Pingdom has used Google Adplanner U.S. data for 19 different social network sites, and analyzed the data for age demographics. The analysis showed that the average social network user is 37 years old. LinkedIn has the highest average user age of 44, while Bebo has the youngest, 28. The majority of 64% of Twitter users and 61% of Facebook users are aged 35 or older.
Tweets Prove Big Bucks for Conan O'Brien
All it took for Conan O’Brien to virtually sell out his upcoming nationwide comedy tour was a couple of Tweets. His team sent out Tweets about the tour to his more than 600,000 Twitter followers, telling them he was headed to their town and directing them to TeamCoco.com, which listed the venues and tour dates.
According to this account in The New York Times, the site was quickly overwhelmed by visitors. So O’Brien’s team quickly sent out another Tweet, advising people interested in tickets to go directly to the Ticketmaster website. …more…
Foursquare Celebrates Birthday With Record Check-ins; Hitwise Releases More Growth Stats
On March 11, Foursquare announced the largest number of check-ins in one day, with a record 275,000 individual check-ins. On March 13, with SuperSwarms of Foursquare users congregating in Austin for SXSW, the service announced 347,000 check-ins in one day.
Experian Hitwise has released an analysis of Foursquare’s growth to mark the service’s one-year anniversary. According to this report, not only have Foursquare’s mobile apps seen growth, but so has Foursquare.com, which has seen a 5x increase in visits for the week ending March 6, 2010 as compared to the week ending September 19, 2010.
JetBlue's Twitter Promotion Takes Wing
JetBlue Airways has 1.6 million followers on Twitter and it must have seemed like every single one one of them was on the streets of New York this past Wednesday when the low-fare airline tweeted about a giveaway of 1,000 free roundtrip tickets anywhere it flies to celebrate its 10th birthday.
Besides rushing to the right spot in Manhattan, people who wanted tickets had to bring something along. At …more…
79% of Twitter Users Are More Likely to Buy Brands They Follow
A February 2010 study of over 1500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend brands since becoming a fan or follower of those brands.
51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.
73% of Twitter Accounts Have Tweeted Fewer Than 10 Times
According to a report from Barracuda Networks, a Web security company, most of Twitter’s 50 million accounts merely follow other users rather than posting their own messages. 73% of Twitter accounts have tweeted fewer than 10 times . As of December 2009, only 21% of Twitter account holders were what Barracuda defines as “true users,” meaning someone who has at least 10 followers, follows at least 10 people and has tweeted at least 10 times. …more…
Morton's The Steakhouse Serves up Lots of Social Media
Morton’s The Steakhouse uses Twitter, Facebook and YouTube to spread the word about the restaurant chain and its events and to keep communicating and conversing with its customers. In a wide-ranging interview that appeared in Chain Leader, Roger Drake, the restaurant chain’s senior vice president of marketing and communications, talked about some of its social media efforts. …more…
78% of Fortune 1000 Companies are Not Using Social Media to Reach Latinos
78% percent of Fortune 1000 companies are not using social media to reach Latinos, missing an opportunity to reach the 80% of Hispanics who use social sites, according to survey results released yesterday by Hispanics-focused agency Orci. Orci surveyed 9,300 senior marketing and advertising executives from Fortune 1000 brands in consumer and business-to-business verticals.
Mobile Browser Access to Facebook and Twitter Surges
Audience measurement firm comScore’s March 2010 study of social networking access via mobile browser concludes that mobile access to Facebook has increased 112% in the last year, while Twitter has increased 347%. Nearly a third of smartphone users accessed social networking sites through their mobile browser in January, up more than 8% from a year ago.
