Social Media at Work » time frequency http://socialmediaatwork.com Social Media Statistics and Case Studies Thu, 29 Jul 2010 21:59:32 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Who’s on Twitter? http://socialmediaatwork.com/2010/02/04/whos-on-twitter/ http://socialmediaatwork.com/2010/02/04/whos-on-twitter/#comments Thu, 04 Feb 2010 21:04:45 +0000 Tonia Ries http://socialmediaatwork.com/?p=952 Pablo Palatnik has published an analysis of Twitter traffic and demographics based on Quantcast data on is blog, PalatnikFactor.com.  It shows US traffic to twitter.com peaking at 29.2 m on July 18, and averaging 23.6 m over the 6 months ending December 31.

As for demographics:

  • Gender: Females have a slight lead with 53%, and Male 47%.
  • Age:  The highest demographic in age group is 18-34 years old, representing about 44% of users.
  • Race:  Caucasians lead the usage with 74% of the demographic on Twitter. African Americans have a 14% usage, but index at 168 relative to the internet average.
  • Time frequency: 72% of Twitter users are “passers-by” while 27% of Twitter users are “regular” users.

Charts and more metrics at PalatnikFactor.com.

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