Post tagged "teens"
42% of Teens & College Students Using Twitter
Ypulse Research has surveyed 1,000 teens and college students from their SurveyU panel to find out how their social networking has (and hasn’t) changed over time. Among the findings, as reported in this blog post on Ypulse.com:
- 42% of high school students surveyed are using Twitter
- Facebook still reigns supreme above other social networks with teens and college students spending an average of 11.4 hours per week on the site.
- A little more than a quarter of the students surveyed reported spending less or no time at all anymore on the site. Among those, half traced the change back to six months ago or less.
- The reasons for the decline in activity were split:
- 50% of girls claimed to be “tired of trying to keep up with all the activity” required of leading a demanding digital social life
- Among males, 47% said that “most of my friends are using other sites now,” and 44% blamedMom and Dad for crashing the party
- 53% of high school females said they “can’t live without it” (hence the burn out syndrome)
U.S. Teens Spend 96 Minutes a Day on Social Networks
Online fashion game developer roiworld surveyed 600 U.S. teens (age 13 – 17) in April 2010 and found that U.S. teens spend 2 hours a day online. 80% of that time is spent on a social network. Facebook remains the most popular social network among teens: 78% have created a profile and 69% are active users. YouTube ranks second, with 64% of teens claiming to have an active account, followed by MySpace (41%) and Twitter (20%).
Still, the social networking habits of U.S. teens may be changing. 19% or teens with a Facebook account have either abandoned it or are using it less. Of those that had decreased their usage of Facebook, the 49% had done so in the last month or in the last 2-3 months. …more…
'Max the Tampax' Mobile Social Campaign Designed to Connect With Teens
Procter & Gamble has created a mobile social campaign designed to strike down young girls’ prejudices about tampons and educate them about the benefits of its Tampax brand, while leveraging the intimacy of the mobile phone and the adding viral elements to leverage teen girls’ propensity to share.
P&G tapped mobile marketing agency Phonevalley and media planning company Starcom MediaVest Group for the launch of the Tampax mobile campaign to reach girls ages 13-17 in France. It supports a Web campaign launched to promote the character of “Max the Tampax” and create a community around him on the Skyrock.com Web site.
Teens want access to social sites at work
Fifty-eight percent of teens say the freedom to use social networking sites at work could influence their future job decisions, according to a recent survey by Junior Achievement Worldwide, an …more…
Teens ARE starting to use Twitter
July Comscore figures show that people ages 12-24 are showing disproportionately high usage of Twitter in recent weeks. In July, this group score a 121 index, meaning they were represented among …more…
More US Adults Than Teens Now on Social Networks
35% of US adults now have social network profiles, up from 8% in 2005. That’s still a smaller proportion that the 65% of teens — but a larger number overall.
The just-released the results of the Pew Internet & American Life Project’s December 2008 tracking survey shows that the use of social media still skews toward younger adults and drops off dramatically in the older age groups. Still, 30% of online adults age 35 – 44 means that a very large number of middle-age folk like myself are now using social media, primarily to …more…
