Post tagged "Starbucks"

The Starbucks Formula for Social Media Success

Posted January 13, 2010 at 2:33 pm by John Eckhouse | 0 comments

Starbucks LogoStarbucks has more than 705,000 followers on twitter and 5,428,000 fans on Facebook. You could say that they’re doing something right on the Web. What is it about Starbucks’s social media strategy that makes it so successful? In a blog post, marketing consultant Ayelet Noff analyzes Starbucks social behavior across the Web to come up with the secret behind its success. Her analysis includes the following elements:

  1. Starbucks on Twitter
  2. Starbucks on Facebook
  3. Starbucks on YouTube
  4. My Starbucks Idea
  5. Starbucks Blog entitled “Ideas in Action”

She says that overall Starbucks’s social media strategy integrates many different elements …more…

Posted in Case Studies. Tags: brands, Facebook, retail, Starbucks, Twitter. .