Post tagged "sports"
The NHL's New Twitter Feeds
A real-time Twitter feed on the National Hockey League’s site is increasing interaction with fans. In December, the NHL became the first in a handful of companies to launch a white-label platform from TweetMixx that aggregates tweets from Twitter on websites and blogs.
The NHL has three Twitter feeds labeled Insiders, Chatter and Links. While all provide interesting information, the one with the greatest influence comes from the Insiders’ Tab, where tweets stream from influential North American hockey writers. In Canada and the United States, the NHL-related stream on Twitter appeared in the top 10 trending topics. Those tweets feed through the TweetMixx Channel and …more…
How the PGA Tour Uses Social Media to Connect With Fans
The PGA Tour hired a dedicated social media employee in 2007 and has worked with its partner Turner Sports to make social media a core part of their editorial and marketing focus. Mashable has published an article detailing the league’s social media activities, and the business benefits it is seeing from that investment.
The league currently runs a number of active social media accounts. The central hubs are their Twitter account (~20,000 followers), their Facebook Fan Page (~37,000 fans), and their YouTube channel (~4 million views). Each of these social media outlets gives the PGA Tour a platform for posting news, scoring updates, calls to action, and multimedia, as well as a place for fans to sound off, ask questions, voice concerns, or generally connect with Tour officials and each other.
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