Post tagged "social media business models"
iWidgets Raises $4.1 Million: Cool App; What's the Bus Model?
TechCrunch and others report this week that a San Francisco-based start up, iWidgets, has raised $4.1 million in Series A funding from Opus Capital and University Venture Fund. Eyebrows are raised: in this climate, what does it take t get funded? Not surprisingly, there’s a social media component. The company lets anyone …more…
Show me the Business Model: IDC Swings but Misses
IDC released a new report, U.S. Consumer Online Attitudes Survey Results Part III, that “examines [Social Networking Services] audience reach compared to mainstream services, such as Google and Yahoo!, the demographics of SNS users, and consumer tolerance for SNS advertising compared to online advertising in general.” The highlight of their press release (titled “Social Network Users Less Receptive To Advertising”) is that more than half of U.S. consumers are now using social media sites, with very high levels of repeat visits and engagement. But … ads on social media sites have lower click-through rates than …more…
