Post tagged "search"
Facebook Now Drives More Traffic to Web Sites Than Google
Where Facebook is Sending Traffic
According to Web measurement firm Compete Inc., Facebook has passed search-engine giant Google to become the top source for traffic to major portals like Yahoo and MSN, and is among the leaders for other types of sites.
Using a snapshot of traffic from December, Compete determined that 15% of traffic to major Web portals like Yahoo, MSN and AOL came from Facebook and MySpace. The lion’s share of that traffic, 13% came from Facebook. Google, which has profited handsomely from directing Web surfers to their destinations during the past decade, was third with 7%, just behind e-commerce site eBay, which had 7.6%. MySpace was fourth with just under 2%.
77% Moving TV Media Dollars to Social Media this Year
A new Forrester Research/Association of National Advertisers survey, “TV Advertising Budgets are Under Siege,” looked at 104 U.S. advertisers in 21 industries, representing nearly $14 billion in measured media budgets.
The survey found that social media, web advertising and search are stealing budgets from TV and other media. Of those surveyed, 77% said they would be moving TV dollars to social media this year; 73% plan to shift money to online advertising, and 59% will be spending more on search-engine marketing and 46% on e-mail marketing.
The relationship between social and search
GroupM Search and comScore Tuesday released the results of a study, “The Influenced: Social Media, Search and the Interplay of Consideration and Consumption,” conducted in tandem with social media agency …more…
Social Media's place in the elite marketing trio
According to a Marketing Sherpa Dec 2008 survey, almost all marketers (97%) agreed that social media will simply compliment other marketing tactics, such as email and search, rather than displacing them. Slightly …more…
Eye Tracking Study Reveals Search Going Social
Digital marketing agency Oneupweb found that people do spend time viewing paid ads on social networks, and they often looked at the ads more quickly once they landed on the …more…
New Searchles Widget Lets Online Publishers Flag Related Content, Comments and Users
Many online publishers still put a lot of effort into building and rebuilding topic menus – it’s tough to get out of the old “table of contents” mindset, isn’t it? But the real key to site stickiness and depth of engagement is to flag related content. If I clicked on a news story about a local election, I’m likely to be interested in other stories about the same election. I’m also likely to want to connect with other readers who are interested in the topic to debate the results of the election or help organize a get-out-the vote campaign.
That’s where a young company called Searchles comes in. Based on technology developed by …more…
