Post tagged "ROI"
68% of Companies Spend Less Than $5000/Yr on Social Media Marketing
Econsultancy’s 59-page The Value of Social Media Report, produced by in association with Online Marketing Summit, is based on an online survey of more than 400 client-side marketers and agency respondents, which took place in December 2009 and January 2010. Findings include:- Facebook is the Web property mostly commonly used in social media, with 85% of companies using this site as part of their marketing strategy. This is followed by Twitter (77%), LinkedIn (58%) and YouTube (49%).
- Almost two-thirds of respondents (61%) say their organizations are “poor” (34%) or “very poor” (27%) at measuring ROI.
- Almost two-thirds of companies (61%) say that they “have experimented with social media, but not done that much.”
- A third of companies (32%) do not spend anything on social media marketing and a further 36% spend under $5,000 a year.
- A third of respondents (32%) are getting less than 1x the return on investment from social media.
Measuring the ROI From Tweeting About Pizza
Naked Pizza, an all natural pizza place in New Orleans, has a great story to tell about using social media tools such as Twitter and Facebook in its marketing efforts – which include posting a billboard outside the store encouraging people to follow on Twitter.
Jeff Leach, one of the co-founders of Naked Pizza, says that he was able to drive 15% of daily revenues with Twitter. And of those 15%, 90% were new customers! …more…
CMOs will invest more and expect more from social media in 2010
Social commerce company Bazaarvoice and the CMO Club surveyed 133 CMOs and found that two-thirds of chief marketing officers plan to increase social media budgets in the next year, and nearly …more…
How Dell Profits from Social Media
Dell’s Chief Blogger, Lionel Menchaca, recently provided an update on Dell’s three-year-old social media strategy. At first, it was all about connecting and responding to customers and just making social media work. After starting with a blog, Dell moved on to IdeaStorm, then into Twitter and Facebook. It built a Flickr page (which recently passed 1 million views) and a Dell YouTube channel to facilitate the sharing of picture and video content produced for Direct2Dell. …more…
88% of non-profits experimenting with social media
According to a survey conducted with KRC Research and released on the new Weber Shandwick Social Impact blog (impact.webershandwick.com), the majority of nonprofit organizations (88%) are experimenting with social …more…
Marketers don't listen
According to the “Social Media Survey,” an online poll of 271 US CMO’s, VPs of marketing and marketing directors conducted byPRWeek and communications agency MS&L this June, almost 70% of …more…
RSS more valuable than Twitter?
The McKinsey Global Survey on Web 2.0 in business asked 1,700 executives to rate the value of various Web 2.0 tools in business. 42% said they see a measurable benefit from RSS, 24% more than …more…
Social Media pays
Social media platform Wetpaint and digital consulting firm Altimeter Group found that companies with the highest levels of social media activity on average increased revenues by 18% in the last 12 months, …more…
