Post tagged "Reunion"
Research: Social Media Users Want Opt-in Ads
InsightExpress just released the results of a study that looks at the attitudes of social network participants toward advertising. The upshot? Traditional ads – not so good. Participatory and opt-in marketing campaigns – good.
The responses do vary quite a bit based on which sites the respondents are using; CafeMom users are especially …more…
An Assortment of Social Media Stats
Forrester Analyst Jeremiah Owyang wrote a post collecting social networking stats over at his Web Strategy blog, and it has become a pretty good collection of the latest-available statistics on social media traffic and usage patterns. I’d recommend checking out the full post, in which he details all of his sources and also links to some additional resources. We’ve distilled some highlights from his posts and from some of the comments here–what’s clear is that this is still a very inexact science, and many of these claims are unverified, but the numbers are big: …more…
