Post tagged "retail"
Appeal of Social Media Grows for Lunch Meat Makers
The New York Times‘ Stuart Elliott has a good look at a couple of social media campaigns that, as he says tongue-in-cheek, could be called “meatups.” The brands, Land O’Frost and Sara Lee Deli, both sell salami, bologna and other lunch meats.
For Land O’Frost, the campaign represents its first foray into the social media. There is a web community called Land O’Moms, where visitors can exchange recipes and parenting advice, download coupons, read articles from women’s magazines and communicate with popular mommy bloggers. Land O’Frost and the campaign also have …more…
Reaching Millions With Twitter: The Whole Foods Story
Marla Erwin, Interactive Art Director for Whole Foods Market, was instrumental in creating Whole Foods’ acclaimed social media program and the results have been phenomenal! For example, in the first year, Wholefoods gained a million Twitter followers. It has now surpassed 1.75 million people with its 150 different Twitter accounts (some are devoted to products, such as cheese or wine, for example).
Whole Foods uses Twitter primarily as a customer service tool. Erwin says Whole Foods does promote its blog content and may …more…
56% of U.S. Shoppers Friend/Follow a Retailer, But Only 25% of Top Retailers Are on Facebook
According to a new study conducted by ForeSee Results of nearly 10,000 visitors to the 40 biggest U.S. retail sites, 56% of shoppers at these online stores “friend,” “follow” or “subscribe” to a retailer on a social networking site including Facebook, Twitter, or YouTube. The video hub attracts 22% of online shoppers, MySpace, 15%; Twitter 11%, LinkedIn, 8%; and Flickr, 5%.
More than half of all online shoppers use Facebook, and among those shoppers who engage in social media, 81% are on Facebook. But only a quarter of the top 100 online retailers by sales volume have a formal Facebook presence, and another quarter have less than 10,000 fans.
American Greetings Launches Valentine's Day Twitter Contest
American Greetings kicked off a 12-day Twitter contest to build buzz heading into Valentine’s Day. The contest, dubbed “Follow the Love,” will include daily questions to be answered in tweets (140 characters or less) by the brand’s followers. A winning tweet will be selected daily and awarded one $100 retailer gift card and a $250 cash gift card.
To enter, participants need to follow “AMgreetings” on Twitter and then tag their response to the daily question as “#LoveAG.” The question posed February 1: “What does it feel like to fall in love?” During the first day of the contest (Feb 1), American Greetings modestly increased its number of followers by around 100 – from 1,200 in the morning to more than 1,300 in late afternoon. As of February 4th, the feed was up to 1800 followers.
Get a Free Bagel With Friendship in Facebook's First Digital Coupon Campaign
Be my friend, get a free bagel! That’s the message Einstein Bros. Bagels is telling potential customers on Facebook, and, at least in visible numbers, it’s paying off. The bagel-and-schmear giveaway started less than three full days ago, and already the bagel chain has increased its Facebook fan count from a measly 4,700 to a massive 336,000-plus. According to the company, this is the first instance of a Facebook advertiser providing a free offer though instant digital coupons. Is free the …more…
How The Home Depot Built Its Social Media Program
The Home Depot’s Nick Ayres and Sarah Molinari covered how they’ve built their social media program and how they staff and run it today, as well as a …more…
The Starbucks Formula for Social Media Success
Starbucks has more than 705,000 followers on twitter and 5,428,000 fans on Facebook. You could say that they’re doing something right on the Web. What is it about Starbucks’s social media strategy that makes it so successful? In a blog post, marketing consultant Ayelet Noff analyzes Starbucks social behavior across the Web to come up with the secret behind its success. Her analysis includes the following elements:
- Starbucks on Twitter
- Starbucks on Facebook
- Starbucks on YouTube
- My Starbucks Idea
- Starbucks Blog entitled “Ideas in Action”
She says that overall Starbucks’s social media strategy integrates many different elements …more…
Coffee Company Blends E-Commerce With Marketing On Facebook
Few companies so far have tried turning their brand pages on Facebook into online storefronts. Facebook pages been used almost exclusively as marketing tools — to build brand awareness generally, or to help drive traffic for specific promotions or special deals offline or on their main sites. But not to actually sell stuff directly.
Taking that rare step is Equator Estate Coffees & Teas, which is launching an online store on its Facebook page allowing fans to buy artisanal coffees without leaving the site.
“Social media is rapidly becoming a critically important vehicle for talking with our customers. Now, with our new …more…
Army of Tweeting Tax Pros Leads H&R Block Social Push
H&R Block’s new social-media plan has at its core a 1,000-member tax-professional team, chosen from 100,000 H&R employees across the country, who have been “social-media-qualified.” The tax team will answer questions directly, but also will “listen” in to concerns or problems being discussed within communities and forums and respond accordingly.
Measuring the ROI From Tweeting About Pizza
Naked Pizza, an all natural pizza place in New Orleans, has a great story to tell about using social media tools such as Twitter and Facebook in its marketing efforts – which include posting a billboard outside the store encouraging people to follow on Twitter.
Jeff Leach, one of the co-founders of Naked Pizza, says that he was able to drive 15% of daily revenues with Twitter. And of those 15%, 90% were new customers! …more…
