Post tagged "research"
New Feature: Social Media Statistics
UPDATE: With our redesign in January 2010, Social Media Statistics has become a category on Social Media at Work, with posts for each new study we find. You can see all …more…
Research: Social Media Users Want Opt-in Ads
InsightExpress just released the results of a study that looks at the attitudes of social network participants toward advertising. The upshot? Traditional ads – not so good. Participatory and opt-in marketing campaigns – good.
The responses do vary quite a bit based on which sites the respondents are using; CafeMom users are especially …more…
More US Adults Than Teens Now on Social Networks
35% of US adults now have social network profiles, up from 8% in 2005. That’s still a smaller proportion that the 65% of teens — but a larger number overall.
The just-released the results of the Pew Internet & American Life Project’s December 2008 tracking survey shows that the use of social media still skews toward younger adults and drops off dramatically in the older age groups. Still, 30% of online adults age 35 – 44 means that a very large number of middle-age folk like myself are now using social media, primarily to …more…
QuickHit: New Facebook Stats, Social Nets Go Mainstream
Check out the TechCrunch article on the latest Facebook stats. Some quick highlights:
- 140 million active users
- 70 percent outside the U.S.
- Only half are in college
- the fastest-growing demographic is 25 years and older
- 52,000 apps
- 660,000 developers …more…
eMarketer releases new Social Network ad spending forecasts
Research firm eMarketer released new forecasts for social network ad spending this week. The figures are more conservative than the company’s May forecasts, with total ad spending in 2008 to reach $1.2 billion, projected to grow 10% to $1.3 billion next year. eMarketer attributes the lower-than-previous projections to …more…
An Assortment of Social Media Stats
Forrester Analyst Jeremiah Owyang wrote a post collecting social networking stats over at his Web Strategy blog, and it has become a pretty good collection of the latest-available statistics on social media traffic and usage patterns. I’d recommend checking out the full post, in which he details all of his sources and also links to some additional resources. We’ve distilled some highlights from his posts and from some of the comments here–what’s clear is that this is still a very inexact science, and many of these claims are unverified, but the numbers are big: …more…
Show me the Business Model: IDC Swings but Misses
IDC released a new report, U.S. Consumer Online Attitudes Survey Results Part III, that “examines [Social Networking Services] audience reach compared to mainstream services, such as Google and Yahoo!, the demographics of SNS users, and consumer tolerance for SNS advertising compared to online advertising in general.” The highlight of their press release (titled “Social Network Users Less Receptive To Advertising”) is that more than half of U.S. consumers are now using social media sites, with very high levels of repeat visits and engagement. But … ads on social media sites have lower click-through rates than …more…
First-Ever Demographic Profile of LinkedIn Members
AdAge reports on the first public study of LinkedIn members, conducted by Anderson Analytics (who have helpfully posted a link to a non-firewalled PDF of the AdAge article) and text mining company SPSS. The researchers surveyed a random sample of 800 members with a 10-minute online questionnaire. Their results confirm that LinkedIn members are relatively affluent and influential business professionals with a strong interest in networking and career development.
Some key stats: …more…
