Post tagged "PR"
Most Effective Social Media Strategies Often the Least Used
Marketing Profs has released an enormous new report on “The State of Social Media Marketing,” which details social media usage, strategy and predictions for 2010 based on consultations with a panel of social media experts, surveys of more than 5,000 MarketingProfs readers, and comScore panel data.
Amy Porterfield has written a great summary of some of the report’s highlights for Social Media Examiner. Some highlights:
- Marketer are using Twitter most frequently, with half of the marketers surveyed updating at least once per day. For Facebook, the largest group (33.4%) of marketers are updating weekly, and nearly 30% are updating at least once per day. …more…
Domino's Pizza Explains How it Dealt with a Crisis in the Social Media Era
Tim McIntyre, vice president of communications for Domino’s Pizza offered a firsthand crisis case study of how the company handled the infamous YouTube incident of 2009 in a recent presentation to PRSA Detroit members at Lawrence Tech University. The way the crisis was handled has been both praised and ridiculed by the public relations industry. McIntyre was recently named Crisis Manager of the year by PR News. …more…
How Saatchi & Saatchi’s Toyota Social Media Disaster Unfolded
An online backlash is growing against a smutty Toyota ad featuring a girl’s father and boyfriend having an innuendo-laden discussion about taking her virginity and “having her on her back” . The video was the winner of a Toyota-endorsed competition, the Clever Film Competition, which was organised by Saatchi & Saatchi. The running of the competition was the ad agency’s entry into Toyota’s live social media pitch which saw five social media campaigns being run for the Toyota Yaris.The video has been accused of having incestuous overtones and already generated consumer complaints …more…
