Post tagged "PGA Tour"

How the PGA Tour Uses Social Media to Connect With Fans

Posted February 16, 2010 at 12:30 pm by Tonia Ries | 0 comments

The PGA Tour hired a dedicated social media employee in 2007 and has worked with its partner Turner Sports to make social media a core part of their editorial and marketing focus.  Mashable has published an article detailing the league’s social media activities, and the business benefits it is seeing from that investment.

The league currently runs a number of active social media accounts.  The central hubs are their Twitter account (~20,000 followers), their Facebook Fan Page (~37,000 fans), and their YouTube channel (~4 million views).  Each of these social media outlets gives the PGA Tour a platform for posting news, scoring updates, calls to action, and multimedia, as well as a place for fans to sound off, ask questions, voice concerns, or generally connect with Tour officials and each other.
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Posted in Case Studies. Tags: Facebook, PGA Tour, sports, Twitter, Youtube. .