Social Media at Work

How to Start a Conversation

There are many great how-to posts out there for marketers trying to figure out what steps to take in order to engage their customers using social media, and we’ll probably add one of our own at some point. A couple of good ones we’ve seen include Jason Baer’s The 7 Must-Haves In Your Social Media Strategy, or Tony Uphoff’s Social Media Gets Down to Business.

In addition to figuring out the what and the how of social media, companies need to wrestle with some deep cultural shifts in the rules of engagement.  One is to shift the focus from “messaging” your customers to listening to your customer as the first step in engaging in a conversation.

I first started to …more…