Post tagged "MySpace"
Average Social Network User is 37 Years Old
Royal Pingdom has used Google Adplanner U.S. data for 19 different social network sites, and analyzed the data for age demographics. The analysis showed that the average social network user is 37 years old. LinkedIn has the highest average user age of 44, while Bebo has the youngest, 28. The majority of 64% of Twitter users and 61% of Facebook users are aged 35 or older.
Mobile Browser Access to Facebook and Twitter Surges
Audience measurement firm comScore’s March 2010 study of social networking access via mobile browser concludes that mobile access to Facebook has increased 112% in the last year, while Twitter has increased 347%. Nearly a third of smartphone users accessed social networking sites through their mobile browser in January, up more than 8% from a year ago.
Time Spent On Social Networking Sites Increased 82% In Last Year
According to The Nielsen Company, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. Social networks and blogs are the most popular online category when ranked by average time spent in December, followed by online games and instant messaging.
Facebook was the No. 1 global social networking destination in December 2009; 67% of global social media users visited the site during the month, spending nearly six hours per month on the site. Twitter.com continued as the fastest-growing in December 2009 in terms of unique visitors, increasing 579% year-over-year, from 2.7 million unique visitors in December 2008 to 18.1 million in December 2009.
Facebook Now Drives More Traffic to Web Sites Than Google
Where Facebook is Sending Traffic
According to Web measurement firm Compete Inc., Facebook has passed search-engine giant Google to become the top source for traffic to major portals like Yahoo and MSN, and is among the leaders for other types of sites.
Using a snapshot of traffic from December, Compete determined that 15% of traffic to major Web portals like Yahoo, MSN and AOL came from Facebook and MySpace. The lion’s share of that traffic, 13% came from Facebook. Google, which has profited handsomely from directing Web surfers to their destinations during the past decade, was third with 7%, just behind e-commerce site eBay, which had 7.6%. MySpace was fourth with just under 2%.
Social Networks Now Account for 11% of US Traffic
comScore’s “The 2009 U.S. Digital Year in Review” report is a great summary of social media trends.
According to the report, nearly four out of five US Internet users visited a social networking site in December 2009. Social networking now accounts for 11 percent of all time spent online in the US. Both social networking leader Facebook and Twitter both posted triple-digit growth.
56% of U.S. Shoppers Friend/Follow a Retailer, But Only 25% of Top Retailers Are on Facebook
According to a new study conducted by ForeSee Results of nearly 10,000 visitors to the 40 biggest U.S. retail sites, 56% of shoppers at these online stores “friend,” “follow” or “subscribe” to a retailer on a social networking site including Facebook, Twitter, or YouTube. The video hub attracts 22% of online shoppers, MySpace, 15%; Twitter 11%, LinkedIn, 8%; and Flickr, 5%.
More than half of all online shoppers use Facebook, and among those shoppers who engage in social media, 81% are on Facebook. But only a quarter of the top 100 online retailers by sales volume have a formal Facebook presence, and another quarter have less than 10,000 fans.
50% of Companies Were Spammed from Social Networking Site in 2009
A survey of 500 companies found a 70% increase in spam and malware attacks via social networking sites in 2009, according to security firm Sophos.
Facebook topped the list as the perceived riskiest of the major social-networking sites, followed by MySpace, Twitter, and finally LinkedIn.
The Sophos report (PDF) said that more than 50% of the companies surveyed were spammed through a social-networking site last year and that 36% were hit by malware from such a site. …more…
Why People Use Twitter, Facebook, MySpace and MyYearbook
MyYearbook conducted a survey of users of Facebook, Twitter, MySpace and myYearbook, asking why they used the various services. The company provided 12 options and asked the user to pick the three that mattered most to them. The top reasons for using Twitter–update status, follow celebs, stay current and friends I know–are clearly differentiated from Facebook’s top 4–friends I know, meet people, update status and share photos, while MySpace users cite reasons that are very similar to Facebook’s. The top reason for using MyYearbook is to meet people, followed by flirt.
Moms are More Social
According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults. Additionally, 15.3% maintain their own blog.
BIGresearch’s Simultaneous Media Usage Survey was compiled for the Retail Advertising & Marketing Association, a division of the National Retail Federation. The survey polled 4,206 moms and 22,624 adults 18+, and found that 16.5% of moms use Twitter (vs 15%), 42% use MySpace (vs 34%) and 60% use Facebook (vs 50%).
Moms like to share: 93.6% of mothers regularly or occasionally seek the advice of others before buying a service or product and 97.2% said they give advice to others about those products or services they purchased.
Global Time Spent on Social Media Sites up 82% Year over Year
According to The Nielsen Company, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites.
Globally, social networks and blogs are the most popular online category when ranked by average time spent in December, followed by online games and instant messaging. With 206.9 million unique visitors, Facebook was the No. 1 global social networking destination in December 2009. …more…
