Post tagged "music"
The Roxy Theatre’s Social Media Transformation
West Hollywood’s Roxy Theatre has a storied past, playing host to numerous musical legends like Nirvana and Bob Marley and serving as a hangout for the Johns…Lennon and Belushi when they were in town. But it had fallen a notch or two and its owner Nic Adler was looking for a way to remake the glory and the fans’ excitement.
Enter social media. The venue has built up more than 26,000 followers, making it the most popular club on Twitter. It uses Twitter to reward loyal bands, improve customer service and build up buzz among bands, who want to play there to take advantage of the reach it has on Twitter and Facebook. …more…
How Social Media is Changing the 2010 Grammys
The Recording Academy has taken great strides to make this year’s 52nd Annual Grammy Awards ceremony more interactive and fan-centric than ever before.The Academy has embraced social media for the 2010 Grammys, big time. In an interview conducted by Christina Warren of Mashable with Evan Greene, the Chief Marketing Officer of the Recording Academy, Greene explains how and why the decision was made to move toward social media, the challenges associated with the transition and the response from the fans, artists and other Academy members.
Grammy.com was completely rebuilt and official presences were made on Twitter (@theGrammys), Facebook and YouTube. Interaction and fan-generated content from these platforms and others all contributed to what has become the centerpiece for the Grammys 2010 campaign: We’re All Fans. TBWA\Chiat\Day, the agency of record for the Grammy awards, created a multi-format multimedia …more…
