Post tagged "moms"
Moms are More Social
According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults. Additionally, 15.3% maintain their own blog.
BIGresearch’s Simultaneous Media Usage Survey was compiled for the Retail Advertising & Marketing Association, a division of the National Retail Federation. The survey polled 4,206 moms and 22,624 adults 18+, and found that 16.5% of moms use Twitter (vs 15%), 42% use MySpace (vs 34%) and 60% use Facebook (vs 50%).
Moms like to share: 93.6% of mothers regularly or occasionally seek the advice of others before buying a service or product and 97.2% said they give advice to others about those products or services they purchased.
Moms and social networks
According to MomConnection, The Parenting Group’s research panel of 5,000 moms, 60% of moms report having used a social network in the past 24 hours, turning to online communities and social networks for …more…
QuickHit: New Facebook Stats, Social Nets Go Mainstream
Check out the TechCrunch article on the latest Facebook stats. Some quick highlights:
- 140 million active users
- 70 percent outside the U.S.
- Only half are in college
- the fastest-growing demographic is 25 years and older
- 52,000 apps
- 660,000 developers …more…
