Post tagged "mobile video"
'Max the Tampax' Mobile Social Campaign Designed to Connect With Teens
Procter & Gamble has created a mobile social campaign designed to strike down young girls’ prejudices about tampons and educate them about the benefits of its Tampax brand, while leveraging the intimacy of the mobile phone and the adding viral elements to leverage teen girls’ propensity to share.
P&G tapped mobile marketing agency Phonevalley and media planning company Starcom MediaVest Group for the launch of the Tampax mobile campaign to reach girls ages 13-17 in France. It supports a Web campaign launched to promote the character of “Max the Tampax” and create a community around him on the Skyrock.com Web site.
MySpace Mobile Adds Streaming Video
In partnership with Ripcode, MySpace will now let users download videos they’ve uploaded or marked as favorites to their mobile device, including premium content on branded channels, such as TMZ, National Hockey League, National Geographic, The Onion and others.
