Post tagged "media"
65% of Journalists Now Use Social Media to Research Stories
An October 2009 national survey conducted by Cision and Don Bates of The George Washington University found that a majority of reporters and editors now depend on social media sources when researching their stories. Among the journalists surveyed, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter. The survey also found that 61% use Wikipedia, the popular online encyclopedia. …more…
Awe is Most Likely to Inspire Sharing (Among NYTimes Reades)
Researchers at the University of Pennsylvania have intensively studied the New York Times list of most-e-mailed articles, checking it every 15 minutes for more than six months, analyzing the content of thousands of articles and controlling for factors like the placement in the paper or on the Web home page. The results show that:
- People preferred e-mailing articles with positive rather than negative themes
- More emotional stories were more likely to be e-mailed
- They liked to send long articles on intellectually challenging topics (Editorial note: remember the audience)
- Most of all, readers wanted to share articles that inspired awe, an emotion that the researchers investigated after noticing how many science articles made the list. In general, 20% of articles that appeared on the Times home page made the list, but the rate rose to 30% for science articles
- Surprising articles, like one about free-range chickens on the streets of New York, were also more likely to be e-mailed
Facebook Drives 350x More Traffic to News/Media Sites than Google Reader
According to a ReadWriteWeb analysis of Hitwise numbers, Facebook drives 350 times as much traffic to other websites in the “news and media” category (3.5%) as Google Reader does (.01%).
However, Facebook, Google News (1.4%). and Google Reader togetheraccount for less than 5% of news sites’ total traffic. The #1, 2 and 3 drivers of traffic to news sites? Google, Yahoo and MSN.
How NPR uses Twitter and Facebook to Report Breaking News
MediaBistro’s E.B. Boyd has interviewed NPR’s social media strategist Andy Carvin and produced a great case study for how Twitter and Facebook can be used by news organizations to
- report on breaking stories
- use Twitter Lists to provide access to credible sources
- find and vet sources to provide on-the ground insight and analyis
- ask the community for assistance in reporting a story
- use Facebook to collect personal stories to illustrate the news
The Anatomy of a Social Media Nightmare Averted: Sears and Toot the Dog
Steve Farnsworth’s has published a great crisis response case study at his Digital Marketing Mercenary blog. He tells the story of Shaunak Dave, the director, multi-channel integration for Sears Hometown Stores. It begins like this:
You are the social media strategist for Sears Hometown Stores. It’s Friday, the end of a long day, at the end of a long week. You are ready for a refreshing and well-deserved cocktail to start your weekend. You make one last pass at your social media listening dashboard before you head out the door, and you come across your worst nightmare:
- A picture of a cute little dog named Toot.
- A story about a tragic accident where your delivery truck runs over and kills Toot.
- Details about how a local representative of your company apologized, but then went on to tell the distraught pet owners it was not his delivery guy’s fault, but theirs. It keeps getting better. He tells this to them not just once, but on two separate occasions.
Twitter Fans Try to Rescue TV Pilot
Showtime’s “Ronna and Beverly” might be the most buzzed about television show … never actually to become a television show. The sitcom focuses on two fifty-something yentas living in Boston and promoting their self-help guide, …more…
Seattle Journalists Create a Public GoogleWave for Real-Time Reporting
When four police officers were shot and killed in a coffee shop near Seattle in late November, local media mobilized to follow law enforcement as the suspect was tracked down. It wasn’t the first time social networking, and especially Twitter was used to supplement media coverage, but this time it made breakthroughs in substantial and useful ways. Amongst other things, The Seattle Times created a public GoogleWave to cover the story as it unfolded. …more…
U.S. marketers plan to increase social media spending
According to eMarketer, the MarketingSherpa 2010 Social Media Marketing Benchmark Report, shows that U.S. marketers plan to increase social media marketing budgets in 2010. Retail and e-commerce marketers are more likely …more…
How U.S. newspapers use Twitter
The Bivings Group has analyzed 300 profiles from the top 100 newspapers in the country to understand how the media is utilizing Twitter. Among the findings:
62% of the newspapers included links to …more…
Social media near top of media buying plans for 2010
The 2010 Media Planning Intelligence Study, which is being released by the Center for Media Research in conjunction with InsightExpress, found that 57.7% of respondents “ideally” plan, and 56.3% “realistically” plan to include …more…
