Post tagged "marketing"
Appeal of Social Media Grows for Lunch Meat Makers
The New York Times‘ Stuart Elliott has a good look at a couple of social media campaigns that, as he says tongue-in-cheek, could be called “meatups.” The brands, Land O’Frost and Sara Lee Deli, both sell salami, bologna and other lunch meats.
For Land O’Frost, the campaign represents its first foray into the social media. There is a web community called Land O’Moms, where visitors can exchange recipes and parenting advice, download coupons, read articles from women’s magazines and communicate with popular mommy bloggers. Land O’Frost and the campaign also have …more…
68% of Companies Spend Less Than $5000/Yr on Social Media Marketing
Econsultancy’s 59-page The Value of Social Media Report, produced by in association with Online Marketing Summit, is based on an online survey of more than 400 client-side marketers and agency respondents, which took place in December 2009 and January 2010. Findings include:- Facebook is the Web property mostly commonly used in social media, with 85% of companies using this site as part of their marketing strategy. This is followed by Twitter (77%), LinkedIn (58%) and YouTube (49%).
- Almost two-thirds of respondents (61%) say their organizations are “poor” (34%) or “very poor” (27%) at measuring ROI.
- Almost two-thirds of companies (61%) say that they “have experimented with social media, but not done that much.”
- A third of companies (32%) do not spend anything on social media marketing and a further 36% spend under $5,000 a year.
- A third of respondents (32%) are getting less than 1x the return on investment from social media.
Get a Free Bagel With Friendship in Facebook's First Digital Coupon Campaign
Be my friend, get a free bagel! That’s the message Einstein Bros. Bagels is telling potential customers on Facebook, and, at least in visible numbers, it’s paying off. The bagel-and-schmear giveaway started less than three full days ago, and already the bagel chain has increased its Facebook fan count from a measly 4,700 to a massive 336,000-plus. According to the company, this is the first instance of a Facebook advertiser providing a free offer though instant digital coupons. Is free the …more…
App Usage to Soar in 2010
Mobile app investment should grow significantly this year, according to a report from DM2PRO and Quattro Wireless. Fewer than one-half of marketers created either a mobile or social app in 2009, but most plan to invest in a mobile app this year. The iPhone is the platform of choice, followed by Android. Among those marketers who had an app in 2009, Facebook was the leading platform.
Engagement was the top reason to choose either mobile or social as an app platform, but social sites were perceived as better for many top goals, including engagement, audience targeting, sharing and branding potential, and reach. Mobile scored higher on creative control and persistence.
Two-thirds of Marketers Plan to Spend on Social Media, 40% Don't Feel Prepared.
Two-thirds (66%) of marketing professionals plan to invest in social media over the next 12 months and 40% will shift more than one-fifth of their traditional direct marketing budget toward digital, interactive, or social channels, according to an Alterian survey of 1068 marketing professionals worldwide. The majority (67%) say social media is either “increasingly important” or “critical to success.”
But only 25% of marketers say they are “extremely” or “very prepared” …more…
Most Effective Social Media Strategies Often the Least Used
Marketing Profs has released an enormous new report on “The State of Social Media Marketing,” which details social media usage, strategy and predictions for 2010 based on consultations with a panel of social media experts, surveys of more than 5,000 MarketingProfs readers, and comScore panel data.
Amy Porterfield has written a great summary of some of the report’s highlights for Social Media Examiner. Some highlights:
- Marketer are using Twitter most frequently, with half of the marketers surveyed updating at least once per day. For Facebook, the largest group (33.4%) of marketers are updating weekly, and nearly 30% are updating at least once per day. …more…
The Anatomy of a Social Media Nightmare Averted: Sears and Toot the Dog
Steve Farnsworth’s has published a great crisis response case study at his Digital Marketing Mercenary blog. He tells the story of Shaunak Dave, the director, multi-channel integration for Sears Hometown Stores. It begins like this:
You are the social media strategist for Sears Hometown Stores. It’s Friday, the end of a long day, at the end of a long week. You are ready for a refreshing and well-deserved cocktail to start your weekend. You make one last pass at your social media listening dashboard before you head out the door, and you come across your worst nightmare:
- A picture of a cute little dog named Toot.
- A story about a tragic accident where your delivery truck runs over and kills Toot.
- Details about how a local representative of your company apologized, but then went on to tell the distraught pet owners it was not his delivery guy’s fault, but theirs. It keeps getting better. He tells this to them not just once, but on two separate occasions.
Operation Smile Raises Money via Social Media
Operation Smile launched its 140 Smiles campaign in connection with TWTRCON SF 09 , the first of our Twitter business conferences, to raise enough money to provide 140 smiles, that is, 140 surgeries to repair cleft palates among children. Each surgery costs $240.
In this a video at Ragan’s PR Daily, Renee Hamilton, social media strategist, provides an update on the campaign, …more…
Chicago Pizza Guy Creates Social Media ‘Domino’ Effect
On a rainy Sunday night, a Domino’s Pizza order took an hour to arrive–and then it was the wrong pizza. The angry pizza customer turned to Twitter to vent. What followed went way beyond the mea culpa tweet increasingly more common in business today.
Ramon DeLeon, managing partner of seven Chicago-area Domino’s stores, saw the tweet and contacted the customer immediately. The correct pizza was already on its way. But DeLeon went way beyond, tweeting the customer the next day with a link to a video apology, followed by providing pizza for 350 people at the customer’s social club. …more…
Kodak Puts Your Photo in Times Square - When You Want It There!
Kodak recently upgraded its huge digital display in Times Square. It is now networked and will let anyone share a photo on the sign. The cool part about it is that users control when their photo shows up. They email a photo to Kodak. Once reviewed and approved, they get an e-mail containing a code. …more…
