Post tagged "lessons learned"
How Saatchi & Saatchi’s Toyota Social Media Disaster Unfolded
An online backlash is growing against a smutty Toyota ad featuring a girl’s father and boyfriend having an innuendo-laden discussion about taking her virginity and “having her on her back” . The video was the winner of a Toyota-endorsed competition, the Clever Film Competition, which was organised by Saatchi & Saatchi. The running of the competition was the ad agency’s entry into Toyota’s live social media pitch which saw five social media campaigns being run for the Toyota Yaris.The video has been accused of having incestuous overtones and already generated consumer complaints …more…
