Post tagged "Kmart"
Kmart Campaign Pays for Posts - and Delivers ROI
Kmart is running a campaign via social media marketing agency Izea, in which they paid six influential bloggers a $500 gift certificate each to shop at their store – and then describe the experience on their blog. In addition, they are running a contest where people who comment or twitter about the posts have a chance to win an additional $500 gift certificate. Media Post describes the campaign in more detail, including the measurable results: Kmart’s Social Media Index (SMI) – its daily share-of-voice in online …more…
