Post tagged "healthcare"
40% of Online Consumers Use Social Media for Health Information
According to a new study of 1,350 consumers by direct marketing agency Epsilon, 40% of online consumers use social media for health information. The study identified two groups: 80% who are highly engaged patients, and take active roles in health management; and the 20% who lack confidence to play an active role in their own health.
Social Media Usage Among Healthcare Professionals
A study from Manhattan Research found that 64% of U.S. physicians currently own smartphones, but this number is expected to rise to 81% by 2012. 88% of physicians and 77% of nurses have visited Facebook. Roughly a quarter of nurses have used LinkedIn, and 65% plan to use social media for professional development at some point. However, physicians and nurses under-index in their use of certain social media, according to the same study, which found that just 16% of physicians and 11% of nurses use Twitter — compared with roughly 20% of the U.S. adult population at large.
U.S. marketers plan to increase social media spending
According to eMarketer, the MarketingSherpa 2010 Social Media Marketing Benchmark Report, shows that U.S. marketers plan to increase social media marketing budgets in 2010. Retail and e-commerce marketers are more likely …more…
Twitter is now the top social network used by US hospitals
Full article from Ed Bennet. …more…
