Social Media at Work » Google Reader http://socialmediaatwork.com Social Media Statistics and Case Studies Thu, 29 Jul 2010 21:59:32 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Facebook Drives 350x More Traffic to News/Media Sites than Google Reader http://socialmediaatwork.com/2010/02/06/facebook-drives-far-more-traffic-to-newsmedia-sites-than-google-reader/ http://socialmediaatwork.com/2010/02/06/facebook-drives-far-more-traffic-to-newsmedia-sites-than-google-reader/#comments Sat, 06 Feb 2010 18:58:00 +0000 Tonia Ries http://socialmediaatwork.com/?p=968 According to a ReadWriteWeb analysis of Hitwise numbers, Facebook drives 350 times as much traffic to other websites in the “news and media” category (3.5%) as Google Reader does (.01%).

However, Facebook, Google News (1.4%). and Google Reader togetheraccount for less than 5% of news sites’ total traffic. The #1, 2 and 3 drivers of traffic to news sites? Google, Yahoo and MSN.

News and Media is the #11 downstream industry from  Facebook, receiving 3.69% of the social networking site’s traffic. To offer a comparison, 6% of downstream traffic from Facebook went to Shopping and Classifieds last week and 6% to Business and Finance and 15% went to Entertainment websites (YouTube in particular).

Detailed and interesting analysis by Marshall Kirkpatrick at ReadWriteWeb.

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