Social Media at Work » Google News http://socialmediaatwork.com Social Media Statistics and Case Studies Thu, 29 Jul 2010 21:59:32 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 78% of Facebook Visitors to Top Media Brands Are Returning Visitors http://socialmediaatwork.com/2010/03/23/78-of-facebook-visitors-to-top-media-brands-are-returning-visitors/ http://socialmediaatwork.com/2010/03/23/78-of-facebook-visitors-to-top-media-brands-are-returning-visitors/#comments Tue, 23 Mar 2010 14:44:25 +0000 Tonia Ries http://socialmediaatwork.com/?p=1204 According to metrics firm Hitwise, visitors coming to print and broadcast media brands from Facebook (usually because of a direct link) are more likely to be return visitors to those media destinations than traffic driven from Google News or other sources.

Among the top five print media properties for the week ending March 6, 78% of the Facebook.com users were returning visitors to those brands, compared to 67% coming from Google News.  Hitwise found similar patterns in traffic to broadcast media sites.

Full story at min online.

]]> http://socialmediaatwork.com/2010/03/23/78-of-facebook-visitors-to-top-media-brands-are-returning-visitors/feed/ 0 Facebook Drives 350x More Traffic to News/Media Sites than Google Reader http://socialmediaatwork.com/2010/02/06/facebook-drives-far-more-traffic-to-newsmedia-sites-than-google-reader/ http://socialmediaatwork.com/2010/02/06/facebook-drives-far-more-traffic-to-newsmedia-sites-than-google-reader/#comments Sat, 06 Feb 2010 18:58:00 +0000 Tonia Ries http://socialmediaatwork.com/?p=968 According to a ReadWriteWeb analysis of Hitwise numbers, Facebook drives 350 times as much traffic to other websites in the “news and media” category (3.5%) as Google Reader does (.01%).

However, Facebook, Google News (1.4%). and Google Reader togetheraccount for less than 5% of news sites’ total traffic. The #1, 2 and 3 drivers of traffic to news sites? Google, Yahoo and MSN.

News and Media is the #11 downstream industry from  Facebook, receiving 3.69% of the social networking site’s traffic. To offer a comparison, 6% of downstream traffic from Facebook went to Shopping and Classifieds last week and 6% to Business and Finance and 15% went to Entertainment websites (YouTube in particular).

Detailed and interesting analysis by Marshall Kirkpatrick at ReadWriteWeb.

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