Social Media at Work

The Future of Site Registration and Lead Generation Programs

Google Friend Connect, Facebook Connect and MySpaceID all offer ways for publishers to incorporate third-party logins and networking features on their site.  The downside, of course, is that publishers lose some control over all of the data that they get when visitors register with them directly.  But the upside for users – and for sites that figure out how to incorporate these features – are so high that publishers need to pay attention and start experimenting with these systems today. …more…

Facebook Connect: The Social Graph Becomes More Social

This was the week that saw the official launch of Facebook Connect and Google’s Friend Connect.  To get caught up, read the Economist’s story about Facebook Connect, or get the Wall Street Journal’s take (subscription required).

A lot of the buzz around these new services focus on their ability to connect your friends to products, services or entertainment outside the wall of the network in which you are connected; and for marketers to promote their products to other people in your entire …more…