Post tagged "global"
Women Spend 1.5 Hours More Time on Social Networking Sites Than Men
comScore, Inc. has released a global report on women’s online usage titled “Women on the Web: How Women are Shaping the Internet,” which provides an analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.
The report found that social networking sites reach a higher percentage of women than men globally, with 75.8% of all women online visiting a social networking site in May 2010, versus 69.7% of men.
72% of Twitter Users and 78% of Facebookers are Outside the US
Fred Wilson posted a blog post based on an analysis of Comscore stats, looking at US vs Rest Of World traffic for some of the largest web properties.
In February 2010, 84% of Google visitors, 78% of Facebook visitors and 72% of Twitter users were from outside of the US.*
*Wilson used Comscore’s “Rest Of World” phrase, which set off quite a lively debate in the comments to the post – worth a read for anyone interested in the semantics of global communities. Wilson’s points about monetization opportunities are also worth some time.
Top 5 languages on Twitter are English, Japanese, Portuguese, Malay and Spanish
Paris-based Semiocast
has performed a semantic and quantitative study of 2.8 million tweets. The company found that roughly half the tweets posted on the micro-sharing service are in English, down 25% from last year. The top 5 languages used on Twitter are English, Japanese, Portuguese, Malay and Spanish.
Japanese comes in second with 14% of messages, followed by Portuguese with 9% of all messages. Malay languages, including Bahasa Malaysia and Bahasa Indonesia, now represent the fourth most used language on Twitter, with 6% of messages. Spanish comes in fifth with 4% of all messages. The ranks six to eight are occupied by major European languages, namely Italian, Dutch and German, each accounting for about 1% to 2% of total messages. French represents a little less than 1% of total messages.
Time Spent On Social Networking Sites Increased 82% In Last Year
According to The Nielsen Company, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. Social networks and blogs are the most popular online category when ranked by average time spent in December, followed by online games and instant messaging.
Facebook was the No. 1 global social networking destination in December 2009; 67% of global social media users visited the site during the month, spending nearly six hours per month on the site. Twitter.com continued as the fastest-growing in December 2009 in terms of unique visitors, increasing 579% year-over-year, from 2.7 million unique visitors in December 2008 to 18.1 million in December 2009.
Global Time Spent on Social Media Sites up 82% Year over Year
According to The Nielsen Company, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites.
Globally, social networks and blogs are the most popular online category when ranked by average time spent in December, followed by online games and instant messaging. With 206.9 million unique visitors, Facebook was the No. 1 global social networking destination in December 2009. …more…
Twitter Becoming More Global; Surge in Usage in Brazil, Indonesia, Germany
Sysomos has updated their analysis of tweets by geography, and has found that the use of Twitter is becoming more widely distributed around the world. The company also found that almost no one is using the geo-location API tool that Twitter launched last August, with only 0.23% of all Tweets tagged with geo-location. Among the most significant differences was a surge in Brazil, which accounted for 8.8% of unique users, an increase of more than four-fold from 2% in June. Twitter users in Indonesia accounted for 2.4% of the population, compared with less than 0.5%, while Twitter users in Germany rose to 2.5% from 1.5%. …more…
Global social media adoption
TrendStream, who publishes the Global Web Index, has created a visualization that shows the penetration of different social technologies in major markets around the globe. The research is based on …more…
