Post tagged "gender"
40% of U.S. College Students Are "Friends" With a Brand
According to a new “University of Media” study conducted by Mindshare’s Business Planning group in partnership with Alloy Media + Marketing and Brainjuicer, the average U.S. college kid’s social sphere encompasses 87 email contacts, 146 cell phone contacts and 438 friends on social networks. The study followed 144 students between the ages of 18 and 24, interviewing them via hourly text messages over a two-day period about their current location, media they are interacting with at that moment, and any advertising in sight. The study found that college men have more email and cell phone contacts, while college women have a much greater number of social network friends. Four out of every 10 college students report having “friended” a brand on a social network — compared to 19% of adults.
Who's on Twitter?
Pablo Palatnik has published an analysis of Twitter traffic and demographics based on Quantcast data on is blog, PalatnikFactor.com. It shows US traffic to twitter.com peaking at 29.2 m on July 18, and averaging 23.6 m over the 6 months ending December 31.
Moms are More Social
According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults. Additionally, 15.3% maintain their own blog.
BIGresearch’s Simultaneous Media Usage Survey was compiled for the Retail Advertising & Marketing Association, a division of the National Retail Federation. The survey polled 4,206 moms and 22,624 adults 18+, and found that 16.5% of moms use Twitter (vs 15%), 42% use MySpace (vs 34%) and 60% use Facebook (vs 50%).
Moms like to share: 93.6% of mothers regularly or occasionally seek the advice of others before buying a service or product and 97.2% said they give advice to others about those products or services they purchased.
39% of Facebook Users Have Donated to Haiti; 13% via SMS
Facebook and The Nielsen Company jointly conducted a survey, fielded January 20 and 21 amongst 50,641 Facebook users ages 13 and older in the U.S., U.K. and Australia, and found that 39% of Facebook users in the U.S., U.K. and Australia have already donated money or goods to the relief efforts following the January 12 earthquake in Haiti – 13% through SMS text-messaging. An additional 21% of users have not yet given to the cause, but plan to do so. This means that, overall, 60% of Facebook users in these markets have donated or plan to donate goods or money. …more…
One-third of Americans Update Status at Least Weekly
The latest Forrester Research Social Technographics report shows that one in every three online Americans is a “Conversationalist,” someone who updates their status on a social networking site such as Facebook or posts updates on Twitter at least once weekly. Conversationalists are younger than the average adult consumer — 56% female, with household incomes slightly above average and more likely than other social classifications to hold a college degree.
Only about 17% of U.S. adults don’t participate in online social media, and 59% of online consumers participate in social networks about once monthly.
Young Americans Fuel Recent Facebook Growth
As Facebook reached 350 million users worldwide, its largest single source of growth in December 2009 was still the U.S. Inside Facebook reported that the US gain of more than 4.5 million monthly active Facebook users was the highest number of any country. Because of the large installed base of US Facebook users, it represented a 5% gain, compared with 10% growth in countries such as Indonesia, the Philippines and Malaysia. This puts Facebook’s U.S. monthly active user audience over the 100 million mark. …more…
25 Social Media Infographics
A fabulous collection of 25 social media infographics, from The World Map of Social Networks to the The Web After Twitter. Very highly recommended and many thanks to Michael Duvall at WebDoctus for compiling these. Link to the full post at WebDoctus here. …more…
Women age 25 to 54 more prone to 'Cyberdisinhibition'
Exhibiting what is now known as “cyberdisinhibition,” Web users are more likely to feel able to meet new people or be empowered to do something they wanted to. New research …more…
Women dominate the more social social networks
Research by Royal Pingdom confirms the trend. It shows that most of the networks that could be considered to be ’social’ in the real sense of the word – Facebook, …more…
Pew Study: U.S. use of social media continues to grow
According to Pew Internet Project’s September 2009 survey data, 19% of Americans tweet or use social networks to gain updates or inform others about what they are doing, up from 11% in 2008. 37% of …more…
