Post tagged "Facebook"
Facebook Passes Google As Most-Visited Website in US in Week Ending Mar 13, 2010
Hitwise reports that, for the week ending March 13, 2010, Facebook passed Google to become the most visited website for the week in the U.S. Facebook.com had previously reached the #1 ranking on Christmas Eve, Christmas Day, and New Year’s Day, as well as the weekend of March 6th and 7th, but this is the first time that the site held most-visited status for a week.
The share of visits to Facebook.com increased 185% as compared to the same week in 2009, while visits to Google.com increased 9% during the same time frame. …more…
Foursquare Celebrates Birthday With Record Check-ins; Hitwise Releases More Growth Stats
On March 11, Foursquare announced the largest number of check-ins in one day, with a record 275,000 individual check-ins. On March 13, with SuperSwarms of Foursquare users congregating in Austin for SXSW, the service announced 347,000 check-ins in one day.
Experian Hitwise has released an analysis of Foursquare’s growth to mark the service’s one-year anniversary. According to this report, not only have Foursquare’s mobile apps seen growth, but so has Foursquare.com, which has seen a 5x increase in visits for the week ending March 6, 2010 as compared to the week ending September 19, 2010.
79% of Twitter Users Are More Likely to Buy Brands They Follow
A February 2010 study of over 1500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend brands since becoming a fan or follower of those brands.
51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.
Morton's The Steakhouse Serves up Lots of Social Media
Morton’s The Steakhouse uses Twitter, Facebook and YouTube to spread the word about the restaurant chain and its events and to keep communicating and conversing with its customers. In a wide-ranging interview that appeared in Chain Leader, Roger Drake, the restaurant chain’s senior vice president of marketing and communications, talked about some of its social media efforts. …more…
78% of Fortune 1000 Companies are Not Using Social Media to Reach Latinos
78% percent of Fortune 1000 companies are not using social media to reach Latinos, missing an opportunity to reach the 80% of Hispanics who use social sites, according to survey results released yesterday by Hispanics-focused agency Orci. Orci surveyed 9,300 senior marketing and advertising executives from Fortune 1000 brands in consumer and business-to-business verticals.
Mobile Browser Access to Facebook and Twitter Surges
Audience measurement firm comScore’s March 2010 study of social networking access via mobile browser concludes that mobile access to Facebook has increased 112% in the last year, while Twitter has increased 347%. Nearly a third of smartphone users accessed social networking sites through their mobile browser in January, up more than 8% from a year ago.
Social Media Aids the Brand of Toyota
Toyota’s aggressive social media efforts are helping it to avoid losing the public’s trust in its product. Toyota actually has grown its Facebook fan base more than 10% since late January, around the time of the marketer’s Jan. 21 recall announcement and its Jan. 26 stop-sale date. Toyota’s secret weapon: using one of the most important tools in a crisis-communications handbook: social media.
The marketer has been faulted for communicating too little and too late in traditional media, but it’s gone all out when it comes to Twitter, Facebook, blogs and other social-media channels. Prior to the recall, Toyota didn’t have a reputation as an aggressive social-media adopter, yet it’s managed to increase the number of fans on its main …more…
Del Taco's Integrated Facebook, TV Promos Pay Off
Del Taco, a Mexican chain, grew its Facebook fan base from 20,000+ to 43,000+ in just five weeks after launching its entertainment webisodes platform, “The Del Taco Super Special Show,”on Facebook. The humorous webisodes are aimed at the chain’s core audience of men 18-39).
The chain’s TV spots now feature a clip from the webisode show at its start, and a shout-out for the Facebook page/show at its conclusion. Placements of online and social media ads for the show, as well as the creative and offers featured, are being tweaked daily based on impressions, click-throughs and other metrics. Tweets that promote the show and special offers are also ongoing. …more…
90% of Email Marketers Will Integrate Social Media Into Their Email Campaigns
Email marketing vendor Implix surveyed 200 email marketers and found that nearly 90% of respondents plan to integrate social media into their email campaigns this year. The most popular use of social media integration tools in 2010 will be adding sign-up forms on Facebook and other social media sites. Nearly 65% of marketers surveyed hope to gain new subscribers via social media subscription forms. Placing links in new messages on social media pages will increase by 113.2%. And nearly 90% of marketers intend to add “share” options to their email messages.
Social Media Usage Among Healthcare Professionals
A study from Manhattan Research found that 64% of U.S. physicians currently own smartphones, but this number is expected to rise to 81% by 2012. 88% of physicians and 77% of nurses have visited Facebook. Roughly a quarter of nurses have used LinkedIn, and 65% plan to use social media for professional development at some point. However, physicians and nurses under-index in their use of certain social media, according to the same study, which found that just 16% of physicians and 11% of nurses use Twitter — compared with roughly 20% of the U.S. adult population at large.
