Social Media at Work » email marketing

34% of Adults Using Social Media Choose To Sound Off About Brands

Marissa McNaughton — Wed, 09 Jun 2010 21:28:58 +0000

A new poll conducted in April 2010 by Harris Poll details the use of social media as a way for users to express their opinions about brands, companies, and products.

Overall, the poll of 2,131 U.S. adults revealed that 34% have turned to social media “as an outlet to rant or rave about a company, brand or product.” Within this group, a subset equal to 26% of the total said they complained about companies, brands or products, 23% said they spoke positively about them, and 19% gave product reviews or recommendations, as reported on MediaPost.

The Harris Poll also sheds light on how different demographic segments are influenced when it comes to making purchase decisions by social media conversations: 50% of 18-34 year olds are influenced by opinions published through social media, and 37% of people age 55 and over admit that reviews from people they follow on social media sites affect their interactions with companies, brands and products, as reported by Corporate Eye. The Harris Poll results also show how much consumers are affected by various media messages, including reviews from family and friends, on social networking sites, and on blogs and message boards.

Also see article on Adweek for more details. We were unable to find the link to the original Harris Poll – please feel free to post it below.

90% of Email Marketers Will Integrate Social Media Into Their Email Campaigns

Tonia Ries — Mon, 01 Mar 2010 17:36:29 +0000

Email marketing vendor Implix surveyed 200 email marketers and found that nearly 90% of respondents plan to integrate social media into their email campaigns this year. The most popular use of social media integration tools in 2010 will be adding sign-up forms on Facebook and other social media sites. Nearly 65% of marketers surveyed hope to gain new subscribers via social media subscription forms. Placing links in new messages on social media pages will increase by 113.2%. And nearly 90% of marketers intend to add “share” options to their email messages.

More details at MediaPost.

77% Moving TV Media Dollars to Social Media this Year

Tonia Ries — Wed, 10 Feb 2010 15:17:36 +0000

A new Forrester Research/Association of National Advertisers survey, “TV Advertising Budgets are Under Siege,” looked at 104 U.S. advertisers in 21 industries, representing nearly $14 billion in measured media budgets.

The survey found that social media, web advertising and search are stealing budgets from TV and other media. Of those surveyed, 77% said they would be moving TV dollars to social media this year; 73% plan to shift money to online advertising, and 59% will be spending more on search-engine marketing and 46% on e-mail marketing.

Full article at Media Post.

The ANA press release and links for members to access the report.

Facebook knows I’m a 44 year old chump

Christopher Carson — Fri, 29 Jan 2010 02:44:29 +0000

I’m 44 years old and don’t really care who knows it. But serving me ads that target me as a 44 year old chump that will click through (yes, I did) and share my email address (no, I didn’t) on the promise of beta testing an iPad — well — that’s a bit much.

I wonder what else went into this targeting? My low friend count? My choice of friends betraying lack of critical sense? Photo analysis indicating both an abnormally small cranium and telltale signs of a shy, pallid and sedentary existence? The recent scrapie outbreak on my FarmVille?

The possibilities are endless.

25 Social Media Infographics

Tonia Ries — Fri, 08 Jan 2010 20:44:19 +0000

A fabulous collection of 25 social media infographics, from The World Map of Social Networks to the The Web After Twitter. Very highly recommended and many thanks to Michael Duvall at WebDoctus for compiling these. Link to the full post at WebDoctus here.

84% of email campaigns will include social media elements in 2010

Tonia Ries — Fri, 18 Dec 2009 14:11:00 +0000

A November survey of 300 marketers from email marketing firm Silverpop shows that 41% of email marketers are planning to boost spending in 2010 and an additional 47% are looking at making no cuts. Email marketers are increasingly looking to synch traditional messaging with other media, and 84% said campaigns will have a social media element, with 38% employing SMS. Article in MediaPost.

Retailers have strong social media presence – but don't integrate or promote it

Tonia Ries — Wed, 30 Sep 2009 01:25:23 +0000

According to Internet Retailer, the majority of top 100 companies had a profile on Facebook (79%), Twitter (69%) or both (59%). But just over one-half of social media participants included links promoting their social media presence in their e-mail campaigns. Further, less than 30% mentioned their Facebook and Twitter accounts on their company Website prominently. More details and charts on this study by Email Data Source and Goodmail Systems at eMarketer.

Social media near top of media buying plans for 2010

Tonia Ries — Thu, 10 Sep 2009 20:14:25 +0000

The 2010 Media Planning Intelligence Study, which is being released by the Center for Media Research in conjunction with InsightExpress, found that 57.7% of respondents “ideally” plan, and 56.3% “realistically” plan to include social media in their media plans next year, making it the second-highest mention after email marketing. More details at MediaPost.

Social Media's place in the elite marketing trio

Tonia Ries — Tue, 01 Sep 2009 18:19:12 +0000

According to a Marketing Sherpa Dec 2008 survey, almost all marketers (97%) agreed that social media will simply compliment other marketing tactics, such as email and search, rather than displacing them. Slightly fewer (88%) of marketers agreed on a more moderate perspective that social media will become a standard tactic for most companies, much like email or search marketing, and 74% believe it will have its own budget line item and staff in the foreseeable future. Chart and more details at Marketing Sherpa.

Twitter surpasses Facebook as top link in e-mail

Tonia Ries — Thu, 30 Jul 2009 20:42:47 +0000

An analysis by Bill McCloskey shows that Twitter and Facebook have become the two most prominent links in all of e-mail marketing this year, and the growth is huge. As of June, the number of email campaigns that include a link to a company’s Twitter account has grown to 41,399, while 41,052 linked to Facebook. Article on ClickZ.