Post tagged "email marketing"
90% of Email Marketers Will Integrate Social Media Into Their Email Campaigns
Email marketing vendor Implix surveyed 200 email marketers and found that nearly 90% of respondents plan to integrate social media into their email campaigns this year. The most popular use of social media integration tools in 2010 will be adding sign-up forms on Facebook and other social media sites. Nearly 65% of marketers surveyed hope to gain new subscribers via social media subscription forms. Placing links in new messages on social media pages will increase by 113.2%. And nearly 90% of marketers intend to add “share” options to their email messages.
77% Moving TV Media Dollars to Social Media this Year
A new Forrester Research/Association of National Advertisers survey, “TV Advertising Budgets are Under Siege,” looked at 104 U.S. advertisers in 21 industries, representing nearly $14 billion in measured media budgets.
The survey found that social media, web advertising and search are stealing budgets from TV and other media. Of those surveyed, 77% said they would be moving TV dollars to social media this year; 73% plan to shift money to online advertising, and 59% will be spending more on search-engine marketing and 46% on e-mail marketing.
Facebook knows I'm a 44 year old chump
I’m 44 years old and don’t really care who knows it. But serving me ads that target me as a 44 year old chump that will click through (yes, I did) and share my email address (no, I didn’t) on the promise of beta testing an iPad — well — that’s a bit much.
25 Social Media Infographics
A fabulous collection of 25 social media infographics, from The World Map of Social Networks to the The Web After Twitter. Very highly recommended and many thanks to Michael Duvall at WebDoctus for compiling these. Link to the full post at WebDoctus here. …more…
84% of email campaigns will include social media elements in 2010
A November survey of 300 marketers from email marketing firm Silverpop shows that 41% of email marketers are planning to boost spending in 2010 and an additional 47% are looking at making no cuts. …more…
Retailers have strong social media presence - but don't integrate or promote it
According to Internet Retailer, the majority of top 100 companies had a profile on Facebook (79%), Twitter (69%) or both (59%). But just over one-half of social media participants included links promoting their social …more…
Social media near top of media buying plans for 2010
The 2010 Media Planning Intelligence Study, which is being released by the Center for Media Research in conjunction with InsightExpress, found that 57.7% of respondents “ideally” plan, and 56.3% “realistically” plan to include …more…
Social Media's place in the elite marketing trio
According to a Marketing Sherpa Dec 2008 survey, almost all marketers (97%) agreed that social media will simply compliment other marketing tactics, such as email and search, rather than displacing them. Slightly …more…
Twitter surpasses Facebook as top link in e-mail
An analysis by Bill McCloskey shows that Twitter and Facebook have become the two most prominent links in all of e-mail marketing this year, and the growth is huge. As …more…
Survey: Social media emerges as direct marketing channel
66% of email marketers are planning to integrate social media and email marketing channels this year (Strongmail survey of 500 marketers, BtoB article) …more…
