Post tagged "Domino's"
Chicago Pizza Guy Creates Social Media ‘Domino’ Effect
On a rainy Sunday night, a Domino’s Pizza order took an hour to arrive–and then it was the wrong pizza. The angry pizza customer turned to Twitter to vent. What followed went way beyond the mea culpa tweet increasingly more common in business today.
Ramon DeLeon, managing partner of seven Chicago-area Domino’s stores, saw the tweet and contacted the customer immediately. The correct pizza was already on its way. But DeLeon went way beyond, tweeting the customer the next day with a link to a video apology, followed by providing pizza for 350 people at the customer’s social club. …more…
Domino's Pizza Explains How it Dealt with a Crisis in the Social Media Era
Tim McIntyre, vice president of communications for Domino’s Pizza offered a firsthand crisis case study of how the company handled the infamous YouTube incident of 2009 in a recent presentation to PRSA Detroit members at Lawrence Tech University. The way the crisis was handled has been both praised and ridiculed by the public relations industry. McIntyre was recently named Crisis Manager of the year by PR News. …more…
