Post tagged "demographics"
Del Taco's Integrated Facebook, TV Promos Pay Off
Del Taco, a Mexican chain, grew its Facebook fan base from 20,000+ to 43,000+ in just five weeks after launching its entertainment webisodes platform, “The Del Taco Super Special Show,”on Facebook. The humorous webisodes are aimed at the chain’s core audience of men 18-39).
The chain’s TV spots now feature a clip from the webisode show at its start, and a shout-out for the Facebook page/show at its conclusion. Placements of online and social media ads for the show, as well as the creative and offers featured, are being tweaked daily based on impressions, click-throughs and other metrics. Tweets that promote the show and special offers are also ongoing. …more…
Social Networks Now Account for 11% of US Traffic
comScore’s “The 2009 U.S. Digital Year in Review” report is a great summary of social media trends.
According to the report, nearly four out of five US Internet users visited a social networking site in December 2009. Social networking now accounts for 11 percent of all time spent online in the US. Both social networking leader Facebook and Twitter both posted triple-digit growth.
Who's on Twitter?
Pablo Palatnik has published an analysis of Twitter traffic and demographics based on Quantcast data on is blog, PalatnikFactor.com. It shows US traffic to twitter.com peaking at 29.2 m on July 18, and averaging 23.6 m over the 6 months ending December 31.
Facebook knows I'm a 44 year old chump
I’m 44 years old and don’t really care who knows it. But serving me ads that target me as a 44 year old chump that will click through (yes, I did) and share my email address (no, I didn’t) on the promise of beta testing an iPad — well — that’s a bit much.
Boomers Embracing Social Media; Majority Have Joined Facebook in Last 6 Months
CPH Research has released a new study on behalf of Continuum Crew, tracking attitudes and media usage among the Boomer generation. Top findings on media consumption are:
- Ikes and Boomers still use traditional media more than those of Generation Jones or Generation X, but not all Boomers consume media in the same way.
- Among all media services listed, Boomers were least willing to give up the Internet, a shift from the top response of the 2008 survey, their cell phone. The survey shows they now spend more time than ever online–a rapid increase in one year from 38% to 62%.
- The majority of Ikes and Boomers have joined popular social networking site Facebook within the last 6 months.
- Boomers are becoming more aware that national and local news, magazines, and to some extent television and movies, are available to them via the Internet, indicating an increasing preference to access content this way and representing a shift among older adults experimenting with social media.
One-third of Americans Update Status at Least Weekly
The latest Forrester Research Social Technographics report shows that one in every three online Americans is a “Conversationalist,” someone who updates their status on a social networking site such as Facebook or posts updates on Twitter at least once weekly. Conversationalists are younger than the average adult consumer — 56% female, with household incomes slightly above average and more likely than other social classifications to hold a college degree.
Only about 17% of U.S. adults don’t participate in online social media, and 59% of online consumers participate in social networks about once monthly.
Young Americans Fuel Recent Facebook Growth
As Facebook reached 350 million users worldwide, its largest single source of growth in December 2009 was still the U.S. Inside Facebook reported that the US gain of more than 4.5 million monthly active Facebook users was the highest number of any country. Because of the large installed base of US Facebook users, it represented a 5% gain, compared with 10% growth in countries such as Indonesia, the Philippines and Malaysia. This puts Facebook’s U.S. monthly active user audience over the 100 million mark. …more…
Tweeters are getting younger
More details from the September 2009 Pew Internet & American Life Project survey show that 33% of online adults ages 18 to 29 use a status update service, a significant difference from the research …more…
Pew Study: U.S. use of social media continues to grow
According to Pew Internet Project’s September 2009 survey data, 19% of Americans tweet or use social networks to gain updates or inform others about what they are doing, up from 11% in 2008. 37% of …more…
US visits to social networking sites have increased 62% year over year
U.S. visits to social networking sites have increased 62 percent year over year;
visits from 55 and older age group have increased 77 percent
New York, N.Y., Oct. 9, 2009 – Experian® Hitwise® …more…
