Post tagged "conversational marketing"
'Max the Tampax' Mobile Social Campaign Designed to Connect With Teens
Procter & Gamble has created a mobile social campaign designed to strike down young girls’ prejudices about tampons and educate them about the benefits of its Tampax brand, while leveraging the intimacy of the mobile phone and the adding viral elements to leverage teen girls’ propensity to share.
P&G tapped mobile marketing agency Phonevalley and media planning company Starcom MediaVest Group for the launch of the Tampax mobile campaign to reach girls ages 13-17 in France. It supports a Web campaign launched to promote the character of “Max the Tampax” and create a community around him on the Skyrock.com Web site.
How to Start a Conversation
There are many great how-to posts out there for marketers trying to figure out what steps to take in order to engage their customers using social media, and we’ll probably add one of our own at some point. A couple of good ones we’ve seen include Jason Baer’s The 7 Must-Haves In Your Social Media Strategy, or Tony Uphoff’s Social Media Gets Down to Business.
In addition to figuring out the what and the how of social media, companies need to wrestle with some deep cultural shifts in the rules of engagement. One is to shift the focus from “messaging” your customers to listening to your customer as the first step in engaging in a conversation.
I first started to …more…
