Post tagged "Comscore"
Twitter Grows to 73.5 Million Uniques
TechCrunch reports:
After hitting a flat spot last fall, Twitter’s worldwide growth is pointing in the right direction again. According to worldwide comScore figures released today, Twitter’s own site attracted 73.5 million unique individuals in January, up 8% from December, 2009 (when it had 65.2 million visitors). Its annual growth rate is still a phenomenal 1,105%. A year ago, Twitter.com attracted only an estimated 6 million visitors.
Facebook Soon to Pass Yahoo as #3 Largest Web Site WorldWide
Facebook is well on its way to taking Yahoo’s spot as the third largest Web property in the world. (Google and Microsoft are No. 1 and No. 2, respectively). Last summer Facebook took the No. 4 spot globally, displacing AOL, but according to comScore there was still an estimated 241 million unique visitors a month separating it from the No. 3 site, Yahoo. In December, 2009, that gap narrowed to 125 million unique visitors globally.
Facebook Audience Has Doubled to 112 M Uniques; Engagement Increases
Comscore estimates that Facebook’s monthly audience has more than doubled from 54.5 million U.S. unique visitors to 112 million unique visitors during December 2009. That makes it the fourth-most popular U.S. Web property — behind only those of Google, Yahoo and Microsoft.
Unique visitors, page views, and total time spent all doubled as well. At the same time, frequency metrics such as average minutes per day (up 6% to 23.7) and average usage days per visitors (up 37% to 10.4) also increased. …more…
Most Effective Social Media Strategies Often the Least Used
Marketing Profs has released an enormous new report on “The State of Social Media Marketing,” which details social media usage, strategy and predictions for 2010 based on consultations with a panel of social media experts, surveys of more than 5,000 MarketingProfs readers, and comScore panel data.
Amy Porterfield has written a great summary of some of the report’s highlights for Social Media Examiner. Some highlights:
- Marketer are using Twitter most frequently, with half of the marketers surveyed updating at least once per day. For Facebook, the largest group (33.4%) of marketers are updating weekly, and nearly 30% are updating at least once per day. …more…
Facebook to pass MySpace in ad spending in 2010
Marketers will spend $1.2 billion in paid advertising on social networks in the U.S. in 2010 — a 3.9% increase driven mainly by Facebook’s rapid growth, according to a new eMarketer forecast. …more…
28% of holiday shoppers influenced by social media
A survey conducted Dec. 4 to 7, 2009 showed 28 % of shoppers who have already started buying gifts were influenced by social media, according to a report issued by the research firm comScore Inc. …more…
Is Facebook losing its cool for the 18-24 year-old set?
According to comScore, the average number of minutes spent on Facebook among 18- to 24-year-olds fell in September for the third consecutive month compared to the same period a year …more…
The relationship between social and search
GroupM Search and comScore Tuesday released the results of a study, “The Influenced: Social Media, Search and the Interplay of Consideration and Consumption,” conducted in tandem with social media agency …more…
Who's on LinkedIn? 28% are looking for jobs
LinkedIn had 8 million US visitors in July this year, an increase of 66% compared to a year ago, according to Comscore. By cross-referencing visits to job-seeking sites with visits to LinkedIn, …more…
Teens ARE starting to use Twitter
July Comscore figures show that people ages 12-24 are showing disproportionately high usage of Twitter in recent weeks. In July, this group score a 121 index, meaning they were represented among …more…
