Post tagged "communications"
Dyn Inc. to its Followers: "Tweet Nerdy to Me"
The business of managed DNS (Internet Infrastructure as a Service) is anything but sexy, but the Dyn Inc. team has a group of 2,000+ passionate users following them on Twitter. The Dyn Inc. story began the same way a number of tech start-ups did — as a big idea out of a college dorm room. Since then, Dyn has thrived, in great part by leveraging social media as a springboard. …more…
How IBM Uses Social Media to Spur Employee Innovation
IBM doesn’t have a corporate Twitter ID because “we want the IBMers in aggregate to be the corporate blog and the corporate Twitter ID,” says Adam Christensen, social media communications at IBM Corporation. “We represent our brand online the way it always has been, which is employees first. Our brand is largely shaped by the interactions that they have with customers.”
Thousands of IBMers are the voice of the company. As it turns out, its decentralized social media approach is another milestone in the company’s history—driving unprecedented collaboration and innovation. IBM lets employees talk—to each other and the public—without intervention. With a culture as diverse and distributed as IBM’s, getting employees to collaborate and share makes good business sense. …more…
Chicago Pizza Guy Creates Social Media ‘Domino’ Effect
On a rainy Sunday night, a Domino’s Pizza order took an hour to arrive–and then it was the wrong pizza. The angry pizza customer turned to Twitter to vent. What followed went way beyond the mea culpa tweet increasingly more common in business today.
Ramon DeLeon, managing partner of seven Chicago-area Domino’s stores, saw the tweet and contacted the customer immediately. The correct pizza was already on its way. But DeLeon went way beyond, tweeting the customer the next day with a link to a video apology, followed by providing pizza for 350 people at the customer’s social club. …more…
Social media damage control; how companies use Twitter
Econsultancy and bigmouthmedia’s recent “Social Media and Online PR Report” offers suggestions for damage control based on a survey of 344 advertisers already operating in social media in the UK, Europe, …more…
Domino's Pizza Explains How it Dealt with a Crisis in the Social Media Era
Tim McIntyre, vice president of communications for Domino’s Pizza offered a firsthand crisis case study of how the company handled the infamous YouTube incident of 2009 in a recent presentation to PRSA Detroit members at Lawrence Tech University. The way the crisis was handled has been both praised and ridiculed by the public relations industry. McIntyre was recently named Crisis Manager of the year by PR News. …more…
Lack of Social Media Strategy Hurts Eurostar in a Crisis
Eurostar has been forced to adapt its social media presence from marketing to crisis communications as the frustration of customers hit by the December 2009 massive delays played out visibly on Twitter and Facebook. More than 2,000 people were trapped in the Channel Tunnel on a Friday night after five trains broke down due to temperature variations, with some stuck on trains for up to 16 hours. Many complained about the lack of information and supplies such food and toilet paper, while the heat and close conditions led some to force open doors to get more air to breathe. …more…
How Saatchi & Saatchi’s Toyota Social Media Disaster Unfolded
An online backlash is growing against a smutty Toyota ad featuring a girl’s father and boyfriend having an innuendo-laden discussion about taking her virginity and “having her on her back” . The video was the winner of a Toyota-endorsed competition, the Clever Film Competition, which was organised by Saatchi & Saatchi. The running of the competition was the ad agency’s entry into Toyota’s live social media pitch which saw five social media campaigns being run for the Toyota Yaris.The video has been accused of having incestuous overtones and already generated consumer complaints …more…
American Express Debuts Twitter Tool
The American Express OPEN forum has launched a new tool called OPEN Forum Pulse allowing small business owners to share Twitter posts through the site. The new site displays tweets from OPEN forum members and helps them promote themselves and connect with other small businesses. …more…
California City Taps Social Media to Help Fix its Budget
This past spring, Santa Cruz, California was facing a $9.2 million deficit. At the same time, the city’s roughly 55,000 citizens were growing increasingly impatient with continued reductions in city services. To help inform residents and tap into community ideas on ways to manage the impending cuts, the city built a website called Santa Cruz City Budget that let people see visual representations of how proposed budgets would be spent and how cuts were translating into lost jobs. …more…
Marketers don't listen
According to the “Social Media Survey,” an online poll of 271 US CMO’s, VPs of marketing and marketing directors conducted byPRWeek and communications agency MS&L this June, almost 70% of …more…
