Post tagged "Commentary"
Colgate's "Stealth Strategy" for Social Media
UPDATE 1/17/2010: Chris Carson has pointed out that the Wisp social media strategy doesn’t seem to be driving much engagement, at least not on Facebook. The Wisp Facebook page currently has a meager 95 fans, and no content posted by either Wisp or the fans. Maybe the brand’s “stealth” strategy is just a little too stealth?
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At a social media panel discussion at the CMO Leadership Forum in midtown Manhattan, panelists discussed best practices for brand engagement via social media. One case study was presented by William H. Lunderman, VP of global strategic brand design for Colgate-Palmolive Co., who said that his company has a counterintuitive approach when it comes to leveraging social media for marketing initiatives. “We try not to let consumers know that we’re involved in social media,” he said. “We want them to think they’re the ones who are chatting and talking about different products.” …more…
Seattle Journalists Create a Public GoogleWave for Real-Time Reporting
When four police officers were shot and killed in a coffee shop near Seattle in late November, local media mobilized to follow law enforcement as the suspect was tracked down. It wasn’t the first time social networking, and especially Twitter was used to supplement media coverage, but this time it made breakthroughs in substantial and useful ways. Amongst other things, The Seattle Times created a public GoogleWave to cover the story as it unfolded. …more…
Lessons Learned From My Year With Twitter
PR and marketing professional Jenn Riggle shares eight lessons she’s learned in her yearlong experience with Twitter. They include Three is a Magic Number; The Power of Hashtags; and Why …more…
Facebook and FriendFeed
I see two problems with this:
Facebook will have a problem managing the public/private divide. Making some things public and some things private makes the logic exponentially more complex. …more…
4 Lessons for Brands from the Facebook Terms of Service Controversy
In a marvelous case study for brands who worry about how to handle the today’s highly vocal and hyper-empowered customers, Facebook last night changed its response to the controversy around its new Terms of Service. In Monday’s post, Zuckerberg asked users to “trust” the company with their content. Last night, Zuckerberg announced the company would revert to its original terms and involve the Facebook community in the process of crafting a new, revised …more…
iWidgets Raises $4.1 Million: Cool App; What's the Bus Model?
TechCrunch and others report this week that a San Francisco-based start up, iWidgets, has raised $4.1 million in Series A funding from Opus Capital and University Venture Fund. Eyebrows are raised: in this climate, what does it take t get funded? Not surprisingly, there’s a social media component. The company lets anyone …more…
Review: BK's Whopper Sacrifice Facebook Application Generates Heat
While many marketers are still at the “let’s build a fan page” stage of Facebook marketing, some are starting to go a step farther and experiment with application-driven engagement. Burger King, working with agency Crispin Porter, has launched a campaign that has been generating a ton of coverage and building buzz over the last few days.
Here’s how “Whopper Sacrifice” works: …more…
Marketing through Facebook Apps: What's (Not) Working
Adweek has a great article on advertisers’ continuing struggle to connect with Facebook users. The full article by Brian Morrissey is worth reading, since he provides some in-depth examples of marketing-driven applications that have failed to catch on with the audience.
Some of the pitfalls? …more…
The Big Three Tweet to the Choir
Detroit executives are going social in their campaign to hand over their liabilities and failed business model to the state.
At the manfully named FastLane Blog, GM CFO Ray Young has posted a YouTube video, admitting mistakes were made in the past, discounting the possibility that mistakes will be made in the future, and thanking everyone for their support. Well, thank you, Ray. …more…
About Social Media at Work (v 1)
Social media will change how you do business.
No matter what industry you’re in, no matter what your job function: we think you need to get ready for the …more…
