Post tagged "Classmates.com"
Borrell Predicts 68% Increase in Social Network Ad Spending for 2010
A new forecast from Borrell Associates predicts massive growth in ad revenues this year, as reported on Mediapost. Overall the Borrell report, “The Social Networking Explosion: Ad Revenue Outlook” has social network ad spending increasing 68% from $4 billion in 2009 to $7.5 billion in 2010, then continuing to grow every year to about $38 billion in 2015. The 2015 figure will represent approximately a third of all U.S. online marketing spending. According to the report, 2009 ad spending was divided roughly in two: half coming from local advertisers, the other half split between national brands. …more…
Average Time Spent by Social Network Visitors Increases 100% to 6 Hours+ in March
Nielsen has released its March 2010 analysis of social network usage. The company found that Facebook and Twitter posted significant year-over-year gains in user activity–a 69% increase for Facebook and a 45% increase for Twitter–in the U.S.
Global traffic to social networking sites totaled 313,690 million visitors. The total minutes spent on social networks monthly saw a more than 100% increase over the same time last year, driving the average time per person spent on social networks to over six hours per month. …more…
Average Social Network User is 37 Years Old
Royal Pingdom has used Google Adplanner U.S. data for 19 different social network sites, and analyzed the data for age demographics. The analysis showed that the average social network user is 37 years old. LinkedIn has the highest average user age of 44, while Bebo has the youngest, 28. The majority of 64% of Twitter users and 61% of Facebook users are aged 35 or older.
Time Spent On Social Networking Sites Increased 82% In Last Year
According to The Nielsen Company, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. Social networks and blogs are the most popular online category when ranked by average time spent in December, followed by online games and instant messaging.
Facebook was the No. 1 global social networking destination in December 2009; 67% of global social media users visited the site during the month, spending nearly six hours per month on the site. Twitter.com continued as the fastest-growing in December 2009 in terms of unique visitors, increasing 579% year-over-year, from 2.7 million unique visitors in December 2008 to 18.1 million in December 2009.
Global Time Spent on Social Media Sites up 82% Year over Year
According to The Nielsen Company, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites.
Globally, social networks and blogs are the most popular online category when ranked by average time spent in December, followed by online games and instant messaging. With 206.9 million unique visitors, Facebook was the No. 1 global social networking destination in December 2009. …more…
The Average Facebook User Views 662 Facebook Pages Per Month
Silicon Alley Insider’s Chart of the Week, created by pingdom.com and based on data from Google Ad Planner, shows that the average Facebook user views 662 pages a month. Next-most-sticky is Hi5, with an average of 351 pages a month, followed by MySpace, at 261 views per visitor per month. …more…
Women dominate the more social social networks
Research by Royal Pingdom confirms the trend. It shows that most of the networks that could be considered to be ’social’ in the real sense of the word – Facebook, …more…
Moms and social networks
According to MomConnection, The Parenting Group’s research panel of 5,000 moms, 60% of moms report having used a social network in the past 24 hours, turning to online communities and social networks for …more…
Research: Social Media Users Want Opt-in Ads
InsightExpress just released the results of a study that looks at the attitudes of social network participants toward advertising. The upshot? Traditional ads – not so good. Participatory and opt-in marketing campaigns – good.
The responses do vary quite a bit based on which sites the respondents are using; CafeMom users are especially …more…
