Post tagged "campaign review"
Review: BK's Whopper Sacrifice Facebook Application Generates Heat
While many marketers are still at the “let’s build a fan page” stage of Facebook marketing, some are starting to go a step farther and experiment with application-driven engagement. Burger King, working with agency Crispin Porter, has launched a campaign that has been generating a ton of coverage and building buzz over the last few days.
Here’s how “Whopper Sacrifice” works: …more…
