Post tagged "CafeMom"

Moms and social networks

According to MomConnection, The Parenting Group’s research panel of 5,000 moms, 60% of moms report having used a social network in the past 24 hours, turning to online communities and social networks for …more…

Research: Social Media Users Want Opt-in Ads

cafemom-ad

InsightExpress just released the results of a study that looks at the attitudes of social network participants toward advertising.  The upshot?  Traditional ads – not so good.  Participatory and opt-in marketing campaigns – good.

The responses do vary quite a bit based on which sites the respondents are using; CafeMom users are especially …more…