Post tagged "budgets"
68% of Companies Spend Less Than $5000/Yr on Social Media Marketing
Econsultancy’s 59-page The Value of Social Media Report, produced by in association with Online Marketing Summit, is based on an online survey of more than 400 client-side marketers and agency respondents, which took place in December 2009 and January 2010. Findings include:- Facebook is the Web property mostly commonly used in social media, with 85% of companies using this site as part of their marketing strategy. This is followed by Twitter (77%), LinkedIn (58%) and YouTube (49%).
- Almost two-thirds of respondents (61%) say their organizations are “poor” (34%) or “very poor” (27%) at measuring ROI.
- Almost two-thirds of companies (61%) say that they “have experimented with social media, but not done that much.”
- A third of companies (32%) do not spend anything on social media marketing and a further 36% spend under $5,000 a year.
- A third of respondents (32%) are getting less than 1x the return on investment from social media.
77% Moving TV Media Dollars to Social Media this Year
A new Forrester Research/Association of National Advertisers survey, “TV Advertising Budgets are Under Siege,” looked at 104 U.S. advertisers in 21 industries, representing nearly $14 billion in measured media budgets.
The survey found that social media, web advertising and search are stealing budgets from TV and other media. Of those surveyed, 77% said they would be moving TV dollars to social media this year; 73% plan to shift money to online advertising, and 59% will be spending more on search-engine marketing and 46% on e-mail marketing.
70% of Marketers Plan to Increase Budgets for Social Media Marketing
According to a Jan 2010 Econsultancy survey of more than 1,000 US and UK marketers, conducted in association with ExactTarget, 46% of companies plan to increase their marketing budgets in 2010, and 66% will increase their investments in digital marketing channels. Additionally, investments in digital marketing will increase by 17% in 2010, and will account for 24% of overall marketing budgets. Marketers who focus on “brand reputation” as a measure of marketing effectiveness are most likely to shift their budgets from traditional to digital channels.
- 70% of the companies surveyed plan to increase their budgets for social media marketing (e.g. Facebook, Twitter).
- 56% plan to increase mobile marketing budgets.
- Only 17% of companies surveyed are increasing their print media budgets, compared to 41% who are decreasing spending.
45% of Brand Execs Say Social Networks are a Top Priority for 2010
According to research from the Society of Digital Agencies (SoDA), the “2010 Digital Marketing Outlook,” 81% of the brand executives surveyed expected an increase in digital projects in 2010, and one-half will be moving dollars from traditional to digital budgets.
Senior marketers reported that social networks and applications were their biggest priority for 2010, with the highest percentage (45%) rating them a top priority, followed closely by digital infrastructure. While social media marketing looks set to stay top of mind, a majority of respondents considered a range of digital activities at least “important,” with only games failing to inspire widespread interest.
Two-thirds of Marketers Plan to Spend on Social Media, 40% Don't Feel Prepared.
Two-thirds (66%) of marketing professionals plan to invest in social media over the next 12 months and 40% will shift more than one-fifth of their traditional direct marketing budget toward digital, interactive, or social channels, according to an Alterian survey of 1068 marketing professionals worldwide. The majority (67%) say social media is either “increasingly important” or “critical to success.”
But only 25% of marketers say they are “extremely” or “very prepared” …more…
More spending on social media in 2010
According to The Social Media and Online PR Report, published by Econsultancy in association with bigmouthmedia, 86% of companies plan to spend more money on social media in 2010, while 13% are planning …more…
Facebook to pass MySpace in ad spending in 2010
Marketers will spend $1.2 billion in paid advertising on social networks in the U.S. in 2010 — a 3.9% increase driven mainly by Facebook’s rapid growth, according to a new eMarketer forecast. …more…
U.S. marketers plan to increase social media spending
According to eMarketer, the MarketingSherpa 2010 Social Media Marketing Benchmark Report, shows that U.S. marketers plan to increase social media marketing budgets in 2010. Retail and e-commerce marketers are more likely …more…
Most CMOs spend very little on social media
Hill & Knowlton and peer networking group the CMO Club polled 124 CMO Club members Sept. 15 and Oct. 15, 2009, and found that 85% of CMOs spend less than 10% of budgets on social media, …more…
Social media use soars among b-to-b marketers
A survey of b-to-b and b-to-c marketing professionals by BtoB and the Association of National Advertisers shows dramatic growth in the use of social media as a marketing tactic: 66% said …more…
