Post tagged "brands"
How Women Engage With Brands on Social Games
A study from Q Interactive and Social Media World Forum of more than 2,000 women in November of 2009 found them actively engaging with brands while social media gaming.
- 97% of women prefer to earn virtual currency through either winning more or accepting a branded offer – versus paying for it with “real” money
- Only one in ten women have actually used “real” money to purchase virtual currency; of that, 85% have spent under $100 in their gaming and aping activities – ever
- Of women who have signed up for branded offers to get more virtual currency, 67% found the offer useful
- 3% of those women chose the branded offers based on “content”; 17% went for offers with free products or services
Appeal of Social Media Grows for Lunch Meat Makers
The New York Times‘ Stuart Elliott has a good look at a couple of social media campaigns that, as he says tongue-in-cheek, could be called “meatups.” The brands, Land O’Frost and Sara Lee Deli, both sell salami, bologna and other lunch meats.
For Land O’Frost, the campaign represents its first foray into the social media. There is a web community called Land O’Moms, where visitors can exchange recipes and parenting advice, download coupons, read articles from women’s magazines and communicate with popular mommy bloggers. Land O’Frost and the campaign also have …more…
40% of U.S. College Students Are "Friends" With a Brand
According to a new “University of Media” study conducted by Mindshare’s Business Planning group in partnership with Alloy Media + Marketing and Brainjuicer, the average U.S. college kid’s social sphere encompasses 87 email contacts, 146 cell phone contacts and 438 friends on social networks. The study followed 144 students between the ages of 18 and 24, interviewing them via hourly text messages over a two-day period about their current location, media they are interacting with at that moment, and any advertising in sight. The study found that college men have more email and cell phone contacts, while college women have a much greater number of social network friends. Four out of every 10 college students report having “friended” a brand on a social network — compared to 19% of adults.
Reaching Millions With Twitter: The Whole Foods Story
Marla Erwin, Interactive Art Director for Whole Foods Market, was instrumental in creating Whole Foods’ acclaimed social media program and the results have been phenomenal! For example, in the first year, Wholefoods gained a million Twitter followers. It has now surpassed 1.75 million people with its 150 different Twitter accounts (some are devoted to products, such as cheese or wine, for example).
Whole Foods uses Twitter primarily as a customer service tool. Erwin says Whole Foods does promote its blog content and may …more…
56% of U.S. Shoppers Friend/Follow a Retailer, But Only 25% of Top Retailers Are on Facebook
According to a new study conducted by ForeSee Results of nearly 10,000 visitors to the 40 biggest U.S. retail sites, 56% of shoppers at these online stores “friend,” “follow” or “subscribe” to a retailer on a social networking site including Facebook, Twitter, or YouTube. The video hub attracts 22% of online shoppers, MySpace, 15%; Twitter 11%, LinkedIn, 8%; and Flickr, 5%.
More than half of all online shoppers use Facebook, and among those shoppers who engage in social media, 81% are on Facebook. But only a quarter of the top 100 online retailers by sales volume have a formal Facebook presence, and another quarter have less than 10,000 fans.
How IBM Uses Social Media to Spur Employee Innovation
IBM doesn’t have a corporate Twitter ID because “we want the IBMers in aggregate to be the corporate blog and the corporate Twitter ID,” says Adam Christensen, social media communications at IBM Corporation. “We represent our brand online the way it always has been, which is employees first. Our brand is largely shaped by the interactions that they have with customers.”
Thousands of IBMers are the voice of the company. As it turns out, its decentralized social media approach is another milestone in the company’s history—driving unprecedented collaboration and innovation. IBM lets employees talk—to each other and the public—without intervention. With a culture as diverse and distributed as IBM’s, getting employees to collaborate and share makes good business sense. …more…
45% of Brand Execs Say Social Networks are a Top Priority for 2010
According to research from the Society of Digital Agencies (SoDA), the “2010 Digital Marketing Outlook,” 81% of the brand executives surveyed expected an increase in digital projects in 2010, and one-half will be moving dollars from traditional to digital budgets.
Senior marketers reported that social networks and applications were their biggest priority for 2010, with the highest percentage (45%) rating them a top priority, followed closely by digital infrastructure. While social media marketing looks set to stay top of mind, a majority of respondents considered a range of digital activities at least “important,” with only games failing to inspire widespread interest.
How Social Media is Changing the 2010 Grammys
The Recording Academy has taken great strides to make this year’s 52nd Annual Grammy Awards ceremony more interactive and fan-centric than ever before.The Academy has embraced social media for the 2010 Grammys, big time. In an interview conducted by Christina Warren of Mashable with Evan Greene, the Chief Marketing Officer of the Recording Academy, Greene explains how and why the decision was made to move toward social media, the challenges associated with the transition and the response from the fans, artists and other Academy members.
Grammy.com was completely rebuilt and official presences were made on Twitter (@theGrammys), Facebook and YouTube. Interaction and fan-generated content from these platforms and others all contributed to what has become the centerpiece for the Grammys 2010 campaign: We’re All Fans. TBWA\Chiat\Day, the agency of record for the Grammy awards, created a multi-format multimedia …more…
Global Time Spent on Social Media Sites up 82% Year over Year
According to The Nielsen Company, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites.
Globally, social networks and blogs are the most popular online category when ranked by average time spent in December, followed by online games and instant messaging. With 206.9 million unique visitors, Facebook was the No. 1 global social networking destination in December 2009. …more…
Carls Jr. Wins 16,000+ Fans for a Facebook Lunch Date
Fast food chain Carl’s Jr. is leveraging Kim Kardashian’s social footprint to sell salads. The campaign has used social media in a new way by including a live event on Facebook that played to Kardashian’s tremendous digital following and opened up Carl’s Jr. to her online fan base.
Anyone was able to watch the virtual lunch event on Wednesday under the “Salads Are Hot” tab on Carl’s Jr.’s Facebook page, but only those who had purchased salads and received a code (or found it on Facebook or Twitter) were able to ask questions. …more…
