Post tagged "behavioral ads"

Research: Social Media Users Want Opt-in Ads

Posted February 10, 2009 at 10:31 am by Tonia Ries | 0 comments

cafemom-ad

InsightExpress just released the results of a study that looks at the attitudes of social network participants toward advertising.  The upshot?  Traditional ads – not so good.  Participatory and opt-in marketing campaigns – good.

The responses do vary quite a bit based on which sites the respondents are using; CafeMom users are especially …more…

Posted in Statistics. Tags: advertising, behavioral ads, CafeMom, Classmates.com, Facebook, Flickr, InsightExpress research, LinkedIn, marketing, MySpace, opt-in advertising, research, Reunion, social networking services, Twitter. .