Post tagged "behavior"
91% Use Mobile Phones to Socialize
A November 2009 Ruder Finn study of 500 U.S. adults who “use their mobile device to go online or to access the Internet” revealed that Americans are spending nearly three hours a day on their mobile devices. More people are using the mobile web to socialize–91%, compared to 79% of desktop users.
45% report posting comments on social networking sites, 43% are connecting with friends on social networking sites, 40% are sharing content with others and 38% are sharing photos.
Why People Use Twitter, Facebook, MySpace and MyYearbook
MyYearbook conducted a survey of users of Facebook, Twitter, MySpace and myYearbook, asking why they used the various services. The company provided 12 options and asked the user to pick the three that mattered most to them. The top reasons for using Twitter–update status, follow celebs, stay current and friends I know–are clearly differentiated from Facebook’s top 4–friends I know, meet people, update status and share photos, while MySpace users cite reasons that are very similar to Facebook’s. The top reason for using MyYearbook is to meet people, followed by flirt.
Moms are More Social
According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults. Additionally, 15.3% maintain their own blog.
BIGresearch’s Simultaneous Media Usage Survey was compiled for the Retail Advertising & Marketing Association, a division of the National Retail Federation. The survey polled 4,206 moms and 22,624 adults 18+, and found that 16.5% of moms use Twitter (vs 15%), 42% use MySpace (vs 34%) and 60% use Facebook (vs 50%).
Moms like to share: 93.6% of mothers regularly or occasionally seek the advice of others before buying a service or product and 97.2% said they give advice to others about those products or services they purchased.
"Informers" get more followers on Twitter
Two Rutgers communication and information professors, Mor Naaman and Jeffrey Boase, studied the content of 3,000 tweets sent by 350 Twitter users and found that there tend to be two types of …more…
Special offers drive engagement in social media
According to the 2009 FEED report from Razorfish, based on a survey of 1,000 “connected consumers,” 44% of those who follow a brand on Twitter said access to exclusive deals is the main …more…
Twitter everywhere: in the car, at the movies, all the time
According to a survey conducted by Crowd Science across more than 600,000 visitors to multiple websites between August 5-13, 2009, Twitter is being accessed from mobile devices to a greater extent than …more…
HBS study: gender, geography and social media behaviors
The Harvard Business School team of Mikolaj Jan Piskorski, associate professor of business strategy, and Bill Heil, a 2009 MBA, are in the midst of mining social network data and shared …more…
What women want from social sites
Women who are core social network users were surveyed in “The Power of Social Networking For Women Research Study” from female-oriented social networking site ShesConnected. Respondents were heavy users of …more…
More Truth About Twitter from Information is Beautiful
Beautiful visuals illustrate Sysomos Twitter statistics about usage patterns (only 5% have more than 100 followers), tweet content (8% are RT-worthy), and peak days and hours. Graphics at Information is Beautiful. …more…
Inside Twitter: bots create 24% of tweets
24% of Tweets are created by automated bots, not humans, according to the “Inside Twitter” study conducted by Sysomos, which also found that 5% of Twitter accounts generate 75% of Tweets. More analysis …more…
