Post tagged "attitudes"
Why People Use Twitter, Facebook, MySpace and MyYearbook
MyYearbook conducted a survey of users of Facebook, Twitter, MySpace and myYearbook, asking why they used the various services. The company provided 12 options and asked the user to pick the three that mattered most to them. The top reasons for using Twitter–update status, follow celebs, stay current and friends I know–are clearly differentiated from Facebook’s top 4–friends I know, meet people, update status and share photos, while MySpace users cite reasons that are very similar to Facebook’s. The top reason for using MyYearbook is to meet people, followed by flirt.
New media uses want a 2-way conversation with brands
A just-released study from Cone Inc. reports that a staggering 78% of “new media users” interact with companies or brands online — up from 59% the year before. Respondents are looking for …more…
Women more active on social networks; Facebook dominates
Q Interactive and ad:tech Chicago surveyed 1000 women and found that 54% of the women visit social networking sites at least once daily, and 75% of those women admit they are more …more…
What women want from social sites
Women who are core social network users were surveyed in “The Power of Social Networking For Women Research Study” from female-oriented social networking site ShesConnected. Respondents were heavy users of …more…
Who's on which social nets
Twitter has become more popular than LinkedIn among social network users in the United States. More than half of social network users have associated their profiles with a brand, company …more…
Advertisers confident in Twitter effectiveness, consumers less so
According to a new LinkedIn Research Network/Harris Poll survey of 2,025 adults that was conducted in June, 58% of advertisers say microblogging service Twitter is either very or somewhat effective in …more…
Superconnected: Can't Live Without Social Media
Anderson Analytics surveyed 5,000 U.S. social media users in May and found only 29% of Facebook and LinkedIn users say they could “probably do without” the popular networks, while 35% said they …more…
