Post tagged "Alterian"
Two-thirds of Marketers Plan to Spend on Social Media, 40% Don't Feel Prepared.
Two-thirds (66%) of marketing professionals plan to invest in social media over the next 12 months and 40% will shift more than one-fifth of their traditional direct marketing budget toward digital, interactive, or social channels, according to an Alterian survey of 1068 marketing professionals worldwide. The majority (67%) say social media is either “increasingly important” or “critical to success.”
But only 25% of marketers say they are “extremely” or “very prepared” …more…
